Create

Onefeed offers a wealth of feed creation services that enables all kinds of merchants to create the perfect feed for all comparison shopping engines, affiliate networks and retargettting partners.

Optimise

The Onefeed Merchant Centre has been created to enable merchants to wrestle back the initiative and ensure that you are only listing your cost effective products and categories.

Monitor

Our reporting suite is done in real time and shows clicks and stats from the day of sale and not of the day of click.

Onefeed Data Feed Management and Optimisation Tools

Onefeed is a leading provider of feed management services for comparison shopping marketing, Google Product Listing Ads (PLA), Google AdWords Management and data feed optimisation for affiliates. We provide best in class feed and CPC management tools that enable our clients to maximise their feeds’ potential without having to invest massively in their own software solutions. These marketing tools have been built to the exacting standards of the comparison shopping websites, affiliate networks and search engine marketing portals. Recently the emergence of the Google Product Listing Ads has seen massive sales growth for our existing clients, this ultimately resulted in a whole new management suite for the PLAs, whereby you can do product level bidding and reporting. We’ve seen a great deal of success from PLAs this year, more details can be read here in our Case Studies section.

This however does not limit the potential of what we bring to the table. Ultimately our goal is to create and optimise any feed to meet any requirement you need as well as help you advertise your products cost effectively across a number of portals and services. Essentially the service just requires a single data export of your product inventory, we can do the rest. Even if you are struggling to build a quality datafeed we can help. Please visit the site scraping tab above to find out more. For more information on how to get your data from your database and what is required please contact us.

Every comparison shopping site needs a product data feed built to their specification. When a feed is built to the exact standards of each site, your performance will improve. If you are struggling to build bespoke data feeds to all the 20 or so UK comparison shopping engines then we can help. We offer a centrally managed web hosted solution that you can access from anywhere at any time. We offer a comparison shopping feed management service that takes the pressure off you to optimise the feeds as well as track and update the feeds daily. Along with the feed creation side of the business we provide a full product level reporting and optimisation suite that we use to manage and optimise the products that we list on a number of shopping engines. Having all your data in one centrally located portal makes managing multiple sites a breeze.

Using your feed we can also build product based campaigns in Google AdWords. Using a feed is the simplest and most logical way of building ad groups for all your products. That way you have content-rich adverts for all your products so there is no reason for shoppers not to find your store. 2013 brought a new change to the way agencies like us use the Google API. All agencies were forced to start using a new catalogue of required features in order to keep using the Google AdWords API. All of these changes are to the benefit of our clients and we’ve seen a great deal of improvement since integrating more of the API reporting features. Ultimately the Onefeed AdWords module is there to help manage bids and create product specific ad groups for all your products in your inventory. We’ve seen these type of ads massively outperform the more generic ads, which seemingly are only good at collecting clicks.

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