| Top line Information |
|
| Account Creation Link |
Compare Store Prices Merchant Account Creation Signup |
| Name(s) |
Compare Store Prices |
| URL(s) |
www.comparestoreprices.co.uk
|
| Unique Monthly Visitors |
1.1m |
| White label partners |
|
| UK Traffic Rank |
9 |
| Owned by |
Privately Owned |
| Head Office |
Horley, UK |
| Countries Operating In |
UK |
| Company Overview |
Established in 1997, CompareStorePrices.co.uk (CSP) is now the UK's largest independently owned affiliate publisher with rapidly growing brand recognition and industry-leading presence in the major search engines. Major market research organisations place CSP at similar traffic levels to Marks and Spencer and Debenhams and ahead of Which UK.
From its inception, CSP has focused on market-leading consumer functionality. Our team of comparison engineers constantly monitors, fine-tunes and reviews product information to ensure the quality, uniqueness and relevance of our comparison results. We utilise our own sophisticated data acquisition and product comparison technologies on a dedicated server network. Our buyers benefit from up-to-date price comparison, rich product feature information and a price alerting system.
The site is continuously professionally optimised to maximise the position of individual product pages in the search engines. We also utilise advanced linking techniques to constantly build upon our strong link equity - essential to maintain strong search engine presence. We now have tens of thousands of targeted links to CSP. Indeed our linking strategy and technology has proved so successful that we have recently opened a separate search engine optimisation company specialising in effective linking solutions.
As a result, comparestoreprices.co.uk is now ranked in Google at positions 1 and 2 for many thousands of products and has an Alexa ranking which ranges (depending upon season) within the top 10-20K globally. We were recently identified as being in the top handful of comparison engines by the BBC. In addition, the site's functionality has resulted in a fast-growing audience of buyers who regularly return directly to the site.
All of this equates to some 2.5 million to 5 million highly targeted page views per month.
|
| Key Information |
|
| CPC structure |
CSP offers a hybrid structure of affiliate and CPC. If you go through one fo the affiliate networks they work with then you will probably get listed. They do offer direct relationships as well. |
| CPC costs |
The CPC rate is dependant on the deal you can strike. The CPCs are negotiable as there isn't a fixed rate card. The upper level is around 30p, so it makes things quite manageable. |
| Key Areas |
They are just like all the othert shoppnig sites, focussing on the electronics areas. CSP has been around for over 10 years now and hence their rankings in SEO are quite frightenting. They don't do any SEM marketing and rely on their page rank to monetise their listings. Ultimately this makes for a very profitable exercise. Their traffic is growing as they have cracked teh current Google algorithm. They are worth using, even if their traffic is surprisirngly low. |
| Feed updating times |
Daily, timings vary, but are updated overnight. |
