Comparison Shopping Performance Management
Managing the performance that you see from the CPC shopping channels is becoming more and more important. Just as Google AdWords can sometime run away and end up costing you loads, the shopping sites are no different. With more and more people looking for the cheapest prices, the shopping sites are getting a lot of browsers and fewer shoppers. It is imperrative to ensure that you are not advertising products that are costing more than your margins. The Onefeed Merchant Centre has been created to enable merchants to wrestle back the initiative and ensure that you are only listing your cost effective products and categories.
Our interface allows merchants to set a cost of sale target at a PRODUCT or SUBCATEGORY level. This effectively tells the system how you want the cost of sale managed. When products go above your targets they will automatically be removed from the feed. To get a good cost of sale it is imperative that these targets are in place to manage your returns. The major benefit to these rules is that you have a failsafe mechanism where you know you're never going to go overboard on a product. Historically pre-Onefeed merchants have suffered from these high click volume 'fliers' which can end up wrecking a good campaign. Often if left unattended the clicks can spiral into a very costly exercise. A more detailed explanation of how you set the rules for auto optimsiation are. Read more |
 |
Our reporting suite is done in real time and shows clicks and stats from the day of sale and not of the day of click. Most reporting systems show sales from the day that the click was generated. We provide up to the minute reports on clicks and sales. Our graphing functionality allows you to view clicks, sales, conversions, cost of sale etc for all your partners. These types of graphs are vital to see the trends and click spikes.
Performance tables of each shopping site below the main graph. This shows all the partner sites you currently work with and also allows for reports to be run for all the date range form when you start working with Onefeed. The summary report screen also shows the click data changes. |
 |
The Onefeed tracking system uses cookie tracking technology based way from the usual conventions. The benefit of our proprietary system means that we can pick up the click path of shoppers that are visiting each shopping site. The main benefit of this reporting is you can see which sites are delivering the clicks that are not converting. This type of tracking is directly linked to our container tags. If you are using each tracking cookie of each shopping site you’ll notice that they report the same sales. This is no good if you are using their tracking for transparency. This covered more on the container tags module. Each sale that you receive can be tacked through all the feeds that are currently using the Onefeed solution. |
 |
Bidding on the shopping sites is a vital part of making sure that you are getting the traffic on the products that are doing well and lowering you down on those that aren't. The image shows a subcategory bidding report. The system shows what the minimum CPC bids are for each category on each site and you can therefore change the bids on some of the sites to get more traffic and raise your position. Likewise in these reports it's possible to remove a whole category of products which is perhaps now performing. It’s important sometimes to remove a whole subcategory especially those that have a lot of products in. There are other reports in the system that shows you the products you should put back in that have been removed. Having knowledge of every subcategory on each site makes managing your performance very straight forward. Read More |
 |
 |
Managing Performance Pointers
- Set cost of sale targets so the costs don't spiral on your fliers.
- Use the zero bid rules on some of the sites so you still get traffic on the products you don't want to bid on.
- Monitor the cost of sale at a product and subcategory level and often a category of lost of products may just not be working.
- Change bids at a product level to get more traffic.
- Use the product bidding on all the sites to lower the costs and improve performance.
- Monitor your zero click products to ensure that everything is listed.
