Idealo UK Comparison Shopping Site Overview
| Top line Information |
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| Account Creation Link | |
| Name(s) | Idealo |
| URL(s) | |
| Unique Monthly Visitors | circa 125,000 |
| White label partners |
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| UK Traffic Rank | 39 |
| Owned by | Privately Held |
| Head Office | Berlin, Germany |
| Countries Operating In | UK, Germany, Austria |
| Company Overview | idealo.co.uk is a price comparison website with hundreds of product categories and prices for over 80,000 products. Also, idealo has an active review system to find not only product reviews but also manufacturer reviews and retailer reviews |
| Key Information |
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| CPC structure | Idealo offers a flat CPC structure for all products. They also work a few other networks to build inventory. These other networks work on an affiliate basis, so they only get paid once they make a sale. |
| CPC costs | The CPC rate is a flat 16p for all products. Simple and cheap! |
| Key Areas | As with all new comparison sites their focus is with electronics goods. The traffic accross the site is low, but the conversions are very strong. This is due to the number of merchants that they list, where shoppers know that they are getting a good choice form some major retailers. They therefore make the decision to buy. If the traffic was higher this would be an absolute goldmine! |
| Feed updating times | Daily, timings vary, but are updated overnight. |
