Nextag UK Comparison Shopping Site Overview

Nextag Merchant Account Creation Signup

www.nextag.co.uk

circa 1.6m

7

Privately Held

San Mateo , USA

America, UK, France, Germany

NexTag is the leading comparison shopping site for products, financial services, travel, automobiles, real estate, education and more. At the core of NexTag are proprietary technologies and algorithms that enable shoppers to quickly compare prices and find the best deals on millions of products and services. For thousands of merchants, service providers and individuals, NexTag is an extremely efficient sales channel with its highly qualified traffic and performance-based pricing. More than 17 million people per month use NexTag to research, compare, and save on products and services online*.

NexTag has been named among the nation's fastest growing companies by Inc. 500, Deloitte Technology Fast 500/Fast 50, Red Herring Top 100, San Francisco Business Times Fast 100, and the Silicon Valley/San Jose Business Journal Fast 50. The company operates comparison shopping sites in the US (www.nextag.com), the UK (www.nextag.co.uk), France (www.nextag.fr), and Germany (www.nextag.de). NexTag is headquartered in San Mateo, California with offices in London and Gurgaon, India.

Nextag is the only site along with Shopzilla to allow you to product level bid through your feed. They have strict CPC minimums which are outlined below. Sadly they are another site that does seasonal rate increase. Christmas 2008 the rates went up 15% across all categories. It remains unclear if the current financial market will be able to sustain the same increase again in 2009.

The CPCs you pay are based on a specifc rate card. The rate card is below.

Nextag has traditionally been a jack of all trades. On their site they appear to want to have their fingers in every comparison pie availaible. You can book plane tickets, buy your suitcase and get a credit card from their site. We cannot comment on the success of the non-product areas as we do not currently manage any merchants that would be relevant.

Nextag appears to be going through a bit of a transition currently. Home and garden areas have always been a strong point for our merchants and often their perfromance eclipses Shopzilla. It is felt that the traditional areas of computing and electronics are no longer their focus and there is more to be made from providing a better comparison service for the home and garden areas. This would appear to make sense as there are always more purchases made in these areas than in electronics. Overall the perfromance of Nextag is very much hit and miss. Often the cost of sale fluctuautes quite diversely, where things are never the same for very long. They are agressive and are very successful in the US. It will only be a matter of time until they become a force within the UK as well.

Daily, timings vary and are not always the same.