Pricegrabber UK Comparison Shopping Site Overview
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| Name(s) | Pricegrabber |
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| Unique Monthly Visitors | circa 700,000 |
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| White label partners | MSN Shopping |
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| UK Traffic Rank | 15 |
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| Owned by | Experian |
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| Head Office | Los Angeles, USA |
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| Countries Operating In | USA, UK |
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| Company Overview | PriceGrabber.co.uk is a leader in online comparison shopping. Millions of consumers use PriceGrabber.co.uk to quickly obtain free and unbiased information about products, services, merchants and sellers before making a purchase decision. Through continued innovation and consistent focus on providing the best comparison shopping experience on the Internet, PriceGrabber.co.uk has established itself as the most trusted and effective online destination for smart and savvy shopping. |
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| Key Information |
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| CPC structure | Pricegrabber's CPC structure is fixed and doesn't allow for any type of bidding. They do allow you to advertise with a logo for an additional 5p a click as well as becoming a featured merchant for another 8p. Overall their CPC rates are the highest in the industry, however their perfromance is most categories is pretty good. They don't get huge volumes of clicks coming through however you will always see good conversion rates which makes up for the high costs. They are very eager to bring new partners to the table to share their content. It remains to be seen how these new partners will affect the cost of sale. Traditionally the rates increase for Christmas which is frustrating for merccants, however, it seemsd ot work very well in the US. |
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| CPC costs | The CPCs as discussed above are quite a lot higher in most categories than any other shopping site. This is also coupled with having to pay for a logo and better postioning. The good thing is that the conversion rates are often so good that the exta costs are negligible. The rates are below -
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| Key Areas | Pricegrabber has always been a key ingredient in SKU level product comparison. A lot of their time is spent matching up products manually, so you very rarely see any mis-aligned products. The ability to rely on the site to be accurate defeinietly makes a big difernce to the cost of sale figures in the electronics areas. Home and garden areas has taken a big hit over the past 6-12 months, where the traffic has definitely fallen away. This is always one of the top perfroming sites for all electronics products. The site works very well for all electronics merchants. Another part of the service worth mentioning is their account managers are actually responsive and pro-active. This is something that many of the other sites could do with replicating. |
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| Feed updating times | Daily, usually 4 times a day, sometimes more. |
