Shopping.com UK Comparison Shopping Site Overview
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| Name(s) | Shopping.com / Dealtime |
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| Unique Monthly Visitors | circa 3.5m |
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| UK Traffic Rank | 1 |
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| Owned by | eBay |
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| Head Office | Dublin, Ireland |
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| Countries Operating In | America, UK, Australia, France, Germany |
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| Company Overview | Shopping.com, an eBay company, pioneered online comparison shopping and today is one of the fastest growing shopping destinations on the Internet. With millions of products, thousands of merchants and millions of reviews from the Epinions community, Shopping.com empowers consumers to make informed choices and, as a result, drives much higher conversion to sale and value for merchants. As ecommerce evolves, sellers and buyers are increasingly sophisticated and adventurous, demanding more choice. Consumers want the widest range of products and stores, along with the information and data necessary to navigate those choices efficiently. Merchants demand exposure to the ever-expanding, global population of shoppers. |
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| Key Information |
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| CPC structure | Shopping.com allows merchants to bid at a subcategory level through the MAC (Merchant Account Centre). There is no possiblity to bid through the feed to change your position. Product level bidding has been disabled, so it's not possible to affect specific products just subcategories. They have recently introduced a tiering structure for their CPCs which is product value specific. In some category areas there are three divisions of cost. A good example of this is in clothing, where anything above £30 in value (inc VAT) is 16p a click (no change from original rate), anything below £15 in value is 8p and anything in between is 11p. |
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| CPC costs | The CPCs you pay are based on a specifc rate card. The rate card is below.
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| Key Areas | Shopping.com traditionally was a very strong site bringing a huge amount of sales to electronics and appliance merchants. Sadly like many of the sites these sales have faded away in recent times. The fade in sales coincided with a number of new initiatives that Shopping.com started that had an adverse affect on conversion rate. Accordingly a lot of merchants left. Thankfully sales and performance has imprioved over the past 12 months. Overall the electronics and appliances areas are growing in strength again and it's always worth using the site for these areas. Also the home and garden areas have also had a marked improvement in recent times. It looks like Shopping is back on the positive incline again. Due to the high levels of traffic it should be one of the top sites for all merchants. the only thing to worry about is those 'click magnets'. If you can keep ontop of them then you will do well. |
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| Key Tips | Shopping.com has recently changed their feed specification, so you can now include a lot more product information which aides the product attribution on site. The only difficult with this is that most merchants can't supply the extra fields in their feed. Building a feed tot heir specification will enormously help with performance. Another key aspect to take into account is the way that they classify their products. Sadly they don't have a taxonomy that you can use to define what your products are, they use keywords in the feed's titles and descriptions. This is coupled with using the MPN number matching from the feed. It is best to avoid giving your product numbers in the feed if you don't sell electronics products as the matching process can throw up some interesting product matches of your products. It's not possible for you to change any of this manually so it's possible you could be paying for clicks on products where they are badly aligned. Be extra careful on the bidding in your merchant centre when you first submit a new feed to them. |
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| Feed updating times | Daily, times vary. Often around peak times there are 2 updates a day. |
