Shopzilla UK Comparison Shopping Site Overview

Shopzilla Merchant Account Creation Signup

Shopzilla / Bizrate

www.shopzilla.co.uk
www.bizrate.co.uk

circa 2.3m

3

E.W.Scripps

Los Angeles, USA

America, UK, France, Germany

Founded in 1996, Shopzilla is a leading comparison shopping service. The company's mission is to enable shoppers to quickly and easily find compare and buy anything, sold by virtually anyone, anywhere. Each month, Shopzilla connects millions of consumers with thousands of stores. In June 2006, Shopzilla attracted over 18.9 million unique visitors according to ComScore. Shopzilla also operates the BizRate consumer feedback network that collects millions of consumer reviews of stores and products each year.

In 2005, Shopzilla was acquired by The E. W. Scripps Company (NYSE: SSP) and is now part of its interactive media division. Shopzilla operates websites serving consumers and retailers in the U.S., U.K., French and German markets.

Shopzilla allows merchants to bid at a product level within the feed, there are fixed minimum levels, which are outlined below. Essentailly this measn that you can affect the postion of every single one of your products on the site. You can also bid through the feed as well as through the merchant interface. Shopzilla is one of the sites that does a seasonal Christmas rate increase. December 2008 saw a 15% increase in most areas, with a lower 7% increase in the electronics areas.

The CPCs you pay are based on a specifc rate card. The rate card is below.

Shopzilla rate Card

Shopzilla has traditionally been very strong in home and garden areas. This was further reinforced by the purchase of the company by E.W.Scripps in the USA in 2004. Scripps are a very large publisher in the US and owned the home and garden network. This was a perfect match. The reason why Shopzilla has done so well in this non-conventional area is that they brought something new to the table of comparison shopping. The search algorithms and site achitecture meant that shoppers could easily find the products that were not easy to find on other sites. Historically all shopping sites have based their whole approach around SKU based products, esentially those that are all the same and therefore easy to match up and compare. As Shopzilla has veared away from the norm it has opened up a whole new world for merchants that don't sell identical products to everyone else. Overall their home and garden areas are the strongest among all the shopping engines, however the SKU based products have not been great perfromers recently, which sparked a large rate decrease in February 2009. We will see how this affects the ROI for the merchants and wherther this attracts more merchants to these somewhat sparse areas.

Daily, up to 4 times a day. Usual feed timings are 4am / 12pm / 4pm / 12am