Baby & Co Sees Continued Growth in Google Shopping

Onefeed and Baby & Co have worked together now for over 7 years. During this period the site has matured and grown to be one of the major independent mother and baby sites. Our work with Jeff has always been about ensuring the cost of sale targets are closely monitored and adhered to. As with most e-tailers, there aren’t massive margins; so every pound spent needs to produce sales. Over years of working together, we’ve tried almost every shopping site and advertising channel. Some have been fruitful, some not so. Since the launch of Google Shopping, we’ve heavily invested in making this the main source of traffic and conversions. The benefits of this work are clearly identified in the year on year growth and improvement we’ve been able to achieve:


Baby & CoSales revenue increase of 21%

Orders increase of 34%

Cost of sale drop of 27%

Conversion rate increase of 70%


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