• Matalan

  • Matalan Google Shopping

    matalan google shopping

Matalan has seen excellent growth through working with Onefeed to manage their Shopping Campaign

 

Matalan is one of Onefeed’s oldest and valued clients, working closely together for over 7 years. The initial brief was to work on generating the feeds for various affiliate channels and a select few shopping websites. As Google Shopping Campaigns continue to grow, this channel becomes more important by the day. Proving now, more than ever, critical to work with specialists that can manage the whole process, end-to-end. With the various changes that Google have made to the search result page, it’s clear that Google Shopping will get even bigger and drive more sales for customers. With this in mind, Matalan decided it was vital to have someone like Onefeed, as Shopping specialists. Managing the campaigns to achieve the best possible results. Here’s an overview of the improvements seen in just a few short weeks of managing Google Shopping:

 

Sales revenue increase of 210%

Orders increase of 239%

Cost of sale drop of 52%

Conversion rate increase of 49%