Fiona Anderson

UX Strategist | Marketing Manager

Fiona started in global Fashion branding and customer journey mapping.
Fiona’s main focus is to help businesses streamline, grow and find the balance between conversion rate vs user experience, resulting in profit for the business and creating frictionless eCommerce experiences for all.


Fiona is passionate about #TechForGood, live music and nature photography.  Always curious!


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User Experience

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Conversion Optimisation

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