Background

Bournemouth Baby is a client with a very strong internet presence accompanying their bricks and mortar business. They approached Onefeed to help grow their Google Shopping campaigns. The campaigns were previously managed in-house but time restraints meant that time was limited. By turning to Onefeed with an established track record working with similar clients the results saw an immediate improvement.

 

Objectives

To grow the revenue and keep the cost of sale below strict thresholds.  Key requirements:

  • Increase visibility on best sellers
  • Grow impression share
  • Operate below strict cost of sale metrics
  • Increase turnover

 

Strategy                                                                      YoY Increase

  • Strategic product-level bids                                119% increase in transactions
  • Restructure of shopping campaigns                 8% increase in average CPC
  • Continual keyword analysis                                20% increase in click volume
  • Semi-automated bid adjustments                     41% decrease in CPA
  • Device bidding optimisation

 

Approach

  • Campaign re-structure showed a 162% improvement in transactions in the first month alone.
  • Black Friday trading brought a 196% uplift in conversions.
  • Using agile bidding and constant optimisation we hit the sweet spot very quickly.
  • The Onefeed Management Platform gives us complete control of all the vital elements of the campaigns.
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