Background
Bournemouth Baby is a client with a very strong internet presence accompanying their bricks and mortar business. They approached Onefeed to help grow their Google Shopping campaigns. The campaigns were previously managed in-house but time restraints meant that time was limited. By turning to Onefeed with an established track record working with similar clients the results saw an immediate improvement.
Objectives
To grow the revenue and keep the cost of sale below strict thresholds. Key requirements:
- Increase visibility on best sellers
- Grow impression share
- Operate below strict cost of sale metrics
- Increase turnover
Strategy
- Strategic product-level bids
- Restructure of shopping campaigns
- Continual keyword analysis
- Semi-automated bid adjustments
- Device bidding optimisation
Q4 2017 vs. Q4 2016
119% increase in transactions
8% increase in average CPC
20% increase in click volume
41% decrease in CPA
Approach
- Campaign re-structure showed a 162% improvement in transactions in the first month alone.
- Black Friday trading brought a 196% uplift in conversions.
- Using agile bidding and constant optimisation we hit the sweet spot very quickly.
- The Onefeed Management Platform gives us complete control of all the vital elements of the campaigns.
