As a specialist retailer online of niche and unique wines and spirits The Drinks Basket wanted to grow their business further, the last 12 months has seen consistent revenue growth averaging over 30K per month. Cost of Sale has been brought down to under 10%. All the management and performance is done through the Onefeed Google Shopping Management Platform.
Objectives
To grow the revenue and brand awareness and elevate status through Google Shopping:
- Increase Visibility
- Grow Impression Share
- Increase Average Order Value
- Increase Turnover
Strategy
- Strategic Bid Optimisation
- Logical Restructure of Shopping Campaigns
- Continual Keyword Analysis
- Precise and Monitored Product Level Bids
- Title Optimisation to Meet Targeted Traffic
2017 vs. 2018
110% increase in traffic
15% decrease in CPC
58% increase in sales revenue
52% increase in impression share
Approach
- This is was achieved within the first 3 months of starting with Onefeed.
- Since then we how now elevated our targets to grow the business and are now working towards doubling the existing revenue generated.
- The Onefeed Management Platform allows for total management
“Brilliant company to work with! They came in and have not only helped us increase our sales but have explained everything each step of the way. Any queries answered quickly even for items outside their remit.”
–Ronak, Drinks Basket, CEO
