Shavers Screenshot
Shavers Google shopping feed listing zoomed in

portfolio-uktool

 

Shavers.co.uk sees epic growth from Google Shopping and CPC Channels

 

Shavers are the biggest independent retailer in the shavers and shaver spares market in the UK, working with Onefeed for over 6 years now. During this time Onefeed has been engaged in optimising and managing feeds to all the UK Comparison websites, managing the Google PLAs and also Google AdWords product level campaigns. With the changes to the way Google Shopping channel operated it was imperative to get good quality feeds to the Merchant Centre and manage the PLAs to achieve positive ROI. Results from the start of 2013:

Shopping site sales revenue has increased 92%

Shopping site conversion has increased 39%

Shopping site sales have increased 71%

“Shavers.co.uk have been with Onefeed for a number of years and I believe this is testament to the effectiveness and quality of their work. By monitoring performance at a product/comparison site level, they are able to ensure we do not waste money on clicks that do not convert well. This has given us the confidence to expand our range of price comparison and shopping site partners as we know we will only list the products that convert well on that particular site. MD, Richard, has always been very upfront about any issues and communicated performance discrepancies that in the past, without the benefit of their cost to conversion tracking we may have missed. We look forward to continue using their service into the future.

Andrew Edwards, Operations Director Shavers.co.uk