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Background

As a specialist retailer online of niche and unique wines and spirits The Drinks Basket wanted to grow their business further, the last 12 months has seen consistent revenue growth averaging over 30K per month. Cost of Sale has been brought down to under 10% . All the management and performance is done through the Onefeed Google Shopping Management Platform.

 

Objectives

To grow the revenue and brand awareness and elevate status through Google Shopping.  Key requirements:

  • Increase Visibility
  • Grow Impression Share
  • Increase Average Order Value
  • Increase Turnover

Strategy

  • Strategic Bid Optimisation
  • Logical Restructure of Shopping Campaigns
  • Continual Keyword Analysis
  • Precise and Monitored Product Level Bids
  • Title Optimisation to Meet Targeted Traffic

 

2017 vs.  2018

110% increase in traffic

15% decrease in CPC

58% increase in sales revenue

52% increase in impression share

 

Approach

  • This is was achieved within the first 3 months of starting with Onefeed.
  • Since then we how now elevated our targets to grow the business and are now working towards doubling the existing revenue generated.
  • The Onefeed Management Platform allows for total management

 

“Brilliant company to work with! They came in and have not only helped us increase our sales but have explained everything each step of the way. Any queries answered quickly even for items outside their remit.”

Ronak, Drinks Basket, CEO