Tracking & Basket Level Reporting

Since our inception we believe in having control and visbility in click tracking for our clients. Over the past 2 years our tracking has significantly evolved beyond a simple click tracking solution.

Basket Level Data Reports

One of the most important advances for the past few years for us has been the full integration with our clients to gain basket level performance data. Google reports on what was clicked, NOT what someone purchased. Google is optimising for visbility, we are optimising for sales.

Optimising for conversion on both items purchased and clicked allows for a meaningful campaign structure that can generate meaningful growth. Our reporting allows the use of the basket data in the campaigns through either custom labels or bidding options.

What are the benefits of basket level data:

Identify items that convert on other channels
Identify the items that get purchased as opposed to what is clicked
Optimise campaigns for conversion rather than clicks
Identify items that bought together most frequently to optimise product suggestions
Identify the quantities of products being purchased directly or via cross-sell

Performance Health Reporting

Our health reports gives you a snapshot of everything you need to make informed PPC decisions. The health reporting shows you everything from:

Sellers inactive or out of stock.
How long they have been out stock.
List of Items that are improving
List of items that are in decline
Items that are simply not getting traffic that have been selling
Comparable sales data per product over a longer period
PMax asset performance
Product Level Profit Reporting

Click Path Reporting

Ever wondered how many times someone needs to click your ads before they buy? We’re here to give you this level of insight into your campaigns. We provide reports on each click the user made in their buying journey. It’s not uncommon to see a lot of click traffic on your higher funnel campaigns and the final conversion coming from brand. Yes Google will give assisted conversion data to various points of the journey with data-driven attribution, however there is no transparency in the data to see anything in any detail. That’s where our click tracking really helps identify the journey.