appliancedirectmorecambe.co.uk
Google Comparison Shopping Services. What is it?
Onefeed is a Google Premium Partner CSS Agency
CSS Partners save clients 20% on every click, if you’re not with a CSS Partner you’re losing 20% of your bid value in every auction which means your competitors have a huge positoning advantage and save money as well.
What is Google Shopping CSS?
Google Shopping Comparison Shopping Service (CSS) is an advertising option for Google Ads advertisers in the EU and Britain. CSS was launched due to the €2.42bn EU anti-trust fine that Google got in June 2017. The remedy to the anti-trust findings was opening up the Google auction to non-Google advertisers and splitting off the CSS division as a stand alone unit. In essence CSS is an opportunity to buy clicks at the wholesale rate.
What are the benefits of working with a CSS?
Working with a CSS like Onefeed brings several immediate benefits that make a big difference to performance and service.
1. CSS clients save the 20% Google management fee in their bids. The image below shows the disdvantage that direct Google advertisers face. In essence if you bid £1 in your ads with a CSS you are seeing the full £1 value in the auction. A non-CSS advertiser will only see 80p in the auction as Google take a 20% management fee. This means CSS brings an immediate advantage to positioning in auctions for no change in bid.
2. Google CSS agencies and providers look after all the feed and errors that come Merchant Centre. It’s the role of the CSS to make sure all best practices are adhered to and maintained. CSS providers have to operate at a high level to maintain their status. Onefeed clients get the benefit of the Onefeed management system to help manage and optimise their product feed.
3. CSS providers get access to beta testing and new features before direct Google Advertisers. Google CSS is a great avenue to get betas before the rest of the market. Premier CSS providers are the first in the queue for new features.
4. CSS providers have dedicated support outside of the traditional Ads support. This means CSS providers are able to get faster answers and resolutions to problems.
5. CSS providers often work in parallel to clients direct in Google. This can be through affiliate channels or additional accounts. This type of operation allows for clients to test differing approaches to Google Ads management.
What are the costs of Google CSS?
All Onefeed clients get the CSS for free as this comes part of the package of client mangement we offer. Not only are we great at managing Ads we also make sure our clients take full advantage of all the tools available to save them money.
What Does That Mean For Our Clients?
When CSS first launched in 2018 Google offered a rebate on PPC spend to test this channel. For some clients this was a massive reduction in PPC costs which also gave a huge advantage over their competitors.
We are always surprised to see stores advertising directly with Google as we know they are paying 20% in hidden fees which is damaging their proftability. Imagine paying 20% more than you had to to get the same click. If you’re not using a CSS you’re missing out. There is no downtime to switching to a CSS and it all works seamlessly.
The only difference that merchants see beyond the ability to lower PPC bids is that under their ads it will show ‘By Onefeed’ under their Shopping listings, as you can see in the example above and to the left
What is the process of moving to a CSS Provider?
Contact a CSS provider
Google have a portal that you can use to find a CSS provider that meets your needs. There are usually country specific specialists that operate in one or a handful of territories. There are also CSS providers that work in every country that CSS operates. These tend to be providers that offer the least support and often have thousands of clients and agencies using their services.
CSS Makes Request to Switch
Once you've agreed to move to a CSS supplier and they are happy to work with you the CSS will make a request to Google to move your account away from Google CSS to the CSS partner. There are a few ways of doing this, but we usually move the Merchant Centre account into our Merchant Centre management account. This has no effect on the Merchant Centre or access to your account. It simply allows the CSS to help manage the Merchant Centre account.
The client will need to accept the transfer as part of the process. A message in Merchant Centre is usually issued and this is the way to accept the move request.
Impressions & Clicks Increase
Depending on the transfer you make it can take from 24 hours to 2 weeks for the transition to happen. Some CSS providers set a different transition period which can slow this process down.
Once a client has moved, especially from Google directly we often see the impressions and clicks increase incrementally. This of course is a by-product of not paying the 20% Google management fee and advertisers getting full value for their bids. The actual noticeable increase is predicated on how aggressive the bids were before moving. It can also take PMax a few days to manage the bids to take into account the 20% saving on PPC fees.
What Our Clients Are Saying
We have had our google shopping ads…
We have had our google shopping ads with one feed for many years and recently moved our search ads with them. They worked tirelessly to ensure the ads were performing and are always on hand to ensure any questions I have are answered and my mind put at rest.
They are always striving to achieve the best results not just spend your total budget!
They are always striving to achieve the best results not just spend your total budget!
2019-11-27T12:12:06+00:00
Jess
Ecommerce Manager Direct Heating Supplies
https://www.onefeed.co.uk/testimonials/we-have-had-our-google-shopping-ads/
Really good at what they do
Really friendly team and good at what they do! looking after my google shopping, search and social media campaigns and more importantly, producing quality results.
2019-11-27T12:23:19+00:00
Imran Sattar
Director Baby Planet
https://www.onefeed.co.uk/testimonials/really-good-at-what-they-do/
Brilliant company
Brilliant company, really alert in listening to our companies needs and advise the best way to have a better ROI.
2019-11-27T12:24:01+00:00
Dave
ecommerce manager Clear Chemist
https://www.onefeed.co.uk/testimonials/brilliant-company/
The team at Onefeed are great
The team at Onefeed are great; they have supported our marketing strategy and have helped deliver a healthy ROI for our marketing activities. They are knowledgeable and on the ball when it comes to monitoring our spend and return.
2019-11-27T14:12:11+00:00
Vicki Highfield
MD Online4equine
MD Online4equine
https://www.onefeed.co.uk/testimonials/the-team-at-onefeed-are-great/
Brilliant all round
Onefeed have been instrumental in taking our business to the next level. We have more than tripled our revenue, still within a good cost of sale. They continually improve and the team are always available and ready to help!
2019-11-27T14:28:05+00:00
Jennifer Ross
https://www.onefeed.co.uk/testimonials/brilliant-all-round/
Fantastic service
Fantastic service, Onefeed have managed to get us in the google shopping feed for most of our products and this has really helped grow our online presence and revenue, cannot recommend highly enough. Special thanks to Jay & Rachel!
2019-11-27T14:29:21+00:00
James Nutt
Director Frank Nutt
https://www.onefeed.co.uk/testimonials/fantastic-service/
Onefeed rock the house
Onefeed rock the house. With knowledgeable, personable and professional members of the team such as Rachel & Ali you won't go wrong.
2019-11-27T14:30:18+00:00
Bang Olufsen
https://www.onefeed.co.uk/testimonials/onefeed-rock-the-house/
Brilliant company to work with
Brilliant company to work with! They came in and have not only helped us increase our sales but have explained everything each step of the way. Any queries answered quickly even for items outside their remit. Our Client Relationship Manager is one of the nicest people we deal with and is always on top of things, answering questions, giving ideas and helping within each stage of our business. Since they have come in and pushed us along we have had other companies touting for the business it takes me under a second to say no to them as I am so happy with these guys!
2019-11-27T14:31:00+00:00
Ronak
Director The Drinks Basket
https://www.onefeed.co.uk/testimonials/brilliant-company-to-work-with/
Onefeed have consistently achieved
Onefeed have consistently achieved MoM growth and reduced our CoS by 30%. First PLA company we have worked with who charge more when they perform. We’ll be working with them for many years to come.
2019-11-27T14:31:53+00:00
Steve H
Director e4electricals
https://www.onefeed.co.uk/testimonials/onefeed-have-consistently-achieved/
Great guys to deal with
Great guys to deal with. They really do what they say on the tin. The rest is down to you.
2019-11-27T14:36:04+00:00
appliancedirectmorecambe.co.uk
https://www.onefeed.co.uk/testimonials/great-guys-to-deal-with/
Excellent Company
Excellent Company, great communication and great results.
2019-11-27T14:36:56+00:00
Anthony Bean
Director Bournemouth Baby Centre
https://www.onefeed.co.uk/testimonials/excellent-company/
Great company to work with
Great company to work with!! Come up with great ideas to make the campaigns work more efficiently. Keep up the good work.
2019-11-27T14:38:42+00:00
Usman Ali
Director 1st Furniture
https://www.onefeed.co.uk/testimonials/great-company-to-work-with/
Great expertise and support
Richard and his team give us great pro-active support and a high level of expertise, ensuring that we not only have the correct products showing in our shopping feeds at all times, but also that the tracking and tagging required for our analytics is all present and correct.
2019-11-27T14:39:46+00:00
Peter
Roksys
https://www.onefeed.co.uk/testimonials/great-expertise-and-support/
You couldn’t ask for a better PPC Management Company
You couldn't ask for a better PPC management company. They have always been quick to respond to requests and manage the campaigns without fault.
2019-11-27T14:40:34+00:00
Adam Sergent
Director Tap'n'Shower
https://www.onefeed.co.uk/testimonials/you-couldnt-ask-for-a-better-ppc/
Excellent Service that provides good…
Excellent Service that provides good value to our clients.
2019-11-27T14:41:38+00:00
Andrew Beckett
MD Hello Brave
https://www.onefeed.co.uk/testimonials/excellent-service-that-provides-good/
Great service & communication as ever…
Great service & communication as ever from Onefeed.
2019-11-27T14:43:21+00:00
James McCartney
Appliance City
https://www.onefeed.co.uk/testimonials/great-service-communication-as-ever/
We have been with Onefeed for some…
We have been with Onefeed for some years now and find them very helpful.
They have made a considerable different to our sales improvement.
Would definitely recommend.
They have made a considerable different to our sales improvement.
Would definitely recommend.
2019-11-27T14:44:26+00:00
John Lloyd
MD Ideas4pets
https://www.onefeed.co.uk/testimonials/we-have-been-with-onefeed-for-some/
Cannot fault their service
Cannot fault their service. They work hard to achieve the results we are looking for.
2019-11-27T14:45:53+00:00
Mark
Ecommerce Director Flush Bathrooms
https://www.onefeed.co.uk/testimonials/can-not-fault-there-service/
Passionate and Responsive Company
Onefeed are incredibly responsive to our requests. We're currently working on a performance-based program for our Shopping ads and whilst it's early doors, I can see the team really do get behind making a difference on our account. I'd recommend working with Onefeed for Google Shopping Feed management.
2019-11-27T14:46:53+00:00
Ian
MD Shoestore
https://www.onefeed.co.uk/testimonials/passionate-and-responsive-company/
Fast, professional and efficient
We have been working with OneFeed for almost a year now and have always received very good service and prompt attention with the few queries that we've had. I wouldn't hesitate to recommend the services of OneFeed.
2019-11-27T14:48:10+00:00
https://www.onefeed.co.uk/testimonials/fast-professional-and-efficient/
A Great Company to work with
I've worked with Richard at Onefeed for a long time and have always received professional one to one service.
2019-11-27T14:49:57+00:00
Jeff Mills
Baby & Co
https://www.onefeed.co.uk/testimonials/a-great-company-to-work-with/
Great service, pro-active, not a single complaint
Our e-commerce site has been working with OneFeed to provide feeds for our affiliate and google shopping feeds for nearly 4 years. In that time, we haven't had a single complaint about the feed or any issues with it from any of our affiliates. Any changes, advice or amends I ask for are always answered and resolved very quickly, and we have a great friendly relationship with OneFeed. They proactively optimised our google shopping feed to a specified set of keywords without me having to ask/prompt - they actually came to me and offered to do this. Most recently, the switch between free google shopping ads and PLAs has been managed extremely smoothly and we are already seeing sales coming through. Couldn't recommend OneFeed more from a very happy client!
2019-11-27T14:51:04+00:00
Milly
Liberty London
https://www.onefeed.co.uk/testimonials/great-service-pro-active-not-a-single-complaint/
We’ve seen big increases in efficiency with Google Shopping and love the genuine care they obviously feel towards their customers.
We’re delighted with OneFeed for three reasons:
First, it has taken the worry out of having to manage and constantly ‘be on the case’ of bidding amounts in PLAs and other CPC sites.
Secondly, it’s reduced the development work and time needed to create new feeds when trying new marketing channels.
Thirdly, we’ve been able to tap into OneFeed’s experience saving us time and effort.
We’ve seen big increases in efficiency with Google Shopping and love the genuine care they obviously feel towards their customers into the future.
First, it has taken the worry out of having to manage and constantly ‘be on the case’ of bidding amounts in PLAs and other CPC sites.
Secondly, it’s reduced the development work and time needed to create new feeds when trying new marketing channels.
Thirdly, we’ve been able to tap into OneFeed’s experience saving us time and effort.
We’ve seen big increases in efficiency with Google Shopping and love the genuine care they obviously feel towards their customers into the future.
2023-12-12T14:27:33+00:00
Head of E-Commerce
UK Tool Centre
https://www.onefeed.co.uk/testimonials/uk-tool-centre-test/
Shavers.co.uk have been with Onefeed for a number of years
Shavers.co.uk have been with Onefeed for a number of years and I believe this is testament to the effectiveness and quality of their work. By monitoring performance at a product/comparison site level, they are able to ensure we do not waste money on clicks that do not convert well. This has given us the confidence to expand our range of price comparison and shopping site partners as we know we will only list the products that convert well on that particular site. MD, Richard, has always been very upfront about any issues and communicated performance discrepancies that in the past, without the benefit of their cost to conversion tracking we may have missed. We look forward to continue using their service into the future.
2023-12-13T10:55:08+00:00
Andrew Edwards
MD Shavers
https://www.onefeed.co.uk/testimonials/shavers-co-uk-have-been-with-onefeed-for-a-number-of-years/
We have worked with Onefeed for many years now and seen continued improvement
We have worked with Onefeed for many years now and seen continued improvement from our campaigns that the team work on with us; the team are dedicated to continuously improve and we really see that in the results.
2023-12-13T10:59:51+00:00
Kat Cowan
Ecommerce Manager Matalan
https://www.onefeed.co.uk/testimonials/we-have-worked-with-onefeed-for-many-years-now-and-seen-continued-improvement/
The results for Tiffany have been beyond expectation
The results for Tiffany have been beyond expectation, while it is evident that demand has gone up for online shopping due to COVID, there is no doubt organic traffic has produced beyond this.
2023-12-13T11:01:08+00:00
Neil Walters
Director Tiffany Lighting
https://www.onefeed.co.uk/testimonials/the-results-for-tiffany-have-been-beyond-expectation/
Onefeed have been a pleasure to work with this far
Onefeed have been a pleasure to work with this far, nothing has been overlooked and the attention to detail has been great. We are looking forward to a successful year together as we continue to grow our online structure.
2023-12-13T11:01:58+00:00
Sam Johnson
Head of Internet Sales, Luke 1977
https://www.onefeed.co.uk/testimonials/onefeed-have-been-a-pleasure-to-work-with-this-far/
Brilliant company to work with!
Brilliant company to work with! They came in and have not only helped us increase our sales but have explained everything each step of the way. Any queries answered quickly even for items outside their remit.
2023-12-13T11:14:06+00:00
Ronak
CEO The Drinks Basket
https://www.onefeed.co.uk/testimonials/brilliant-company-to-work-with-2/
Onefeed helped develop my business from a small idea to a well-known and successful retailer
Onefeed helped develop my business from a small idea to a well-known and successful retailer. They have provided a fully managed service and gone the extra mile to deliver personalised reporting, business direction and sound advice. In 12 months, I have seen the business develop tenfold and am looking forward to our continued successes together.
2023-12-13T11:15:27+00:00
Grace Tindall
Founder Scaniborn
https://www.onefeed.co.uk/testimonials/onefeed-helped-develop-my-business-from-a-small-idea-to-a-well-known-and-successful-retailer/
Trading Depot has seen considerable success since working with Onefeed
Trading Depot has seen considerable success since working with Ross at Onefeed. It's not just about managing the campaigns. The success of this has come from the relationship built between Onefeed and the Trading Depot team. The collaboration has been seamless, embracing challenges and opportunities. We look forward to continuing these campaign achievements into 2024.
2023-12-13T11:17:20+00:00
Kelly Bolt
MD Trading Depot
https://www.onefeed.co.uk/testimonials/trading-depot-has-seen-considerable-success-since-working-with-onefeed/
A relationship built on trust, open communication and consistently remaining on the ‘same page’
The biggest driver in the positive performance we have seen on our account is the working relationship we have been able to build with Onefeed – a relationship built on trust, open communication and consistently remaining on the ‘same page’. This has allowed the Onefeed team to make changes to the account throughout a tough year, while also being able to sign off aggressive budget and account strategies and drive a good performance.
2023-12-13T11:21:00+00:00
Sue Ritzdorf
Marketing Manager Park Cameras
https://www.onefeed.co.uk/testimonials/a-relationship-built-on-trust-open-communication-and-consistently-remaining-on-the-same-page/
Very professional, efficient & they really know their sector
We have been with Onefeed for 2 years now & the extra customers they've bought to Tackleuk has been outstanding. Very professional, efficient & they really know their sector. Keep up the great work Onefeed
2023-12-13T12:14:48+00:00
Ashley Tomkins
MD TackleUK
https://www.onefeed.co.uk/testimonials/very-professional-efficient-they-really-know-their-sector/
Fantastic company to work with
Fantastic company to work with, achieving great results on our google shopping & facebook campaigns.
2023-12-13T12:17:26+00:00
Paul Walsh
MD WeSellTek
https://www.onefeed.co.uk/testimonials/fantastic-company-to-work-with/
24
