Feed Management

Feed management is more than just sending out optimised feeds.

We’re here to maximise the returns you get from all your partners.


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KPI Measurements

We’ve been managing feeds and performance for over 10 years.

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Our background is in comparison shopping, when the comparison engines were at their peak. There are loads of ways of measuring the effectiveness of your partners and the traffic they send through.

Our management system’s core function is to assist in the tracking and performance management of our client’s products. Everything we do is geared towards meeting and exceeding our client’s expectations and targets. We’re used to strict and difficult cost of sale targets. Here’s some of the ways we manage performance.

  • Conversion rate optimisation
  • Cost of sale % improvement
  • Return on ad spend improvement
  • Cost per acquisition improvement
  • Share of voice improvement
  • Click through rate improvement

Keyword Optimisation

Some partners, especially Google, allow for keyword analysis and most importantly negative keywords. A really well optimised campaign can be badly affected by non-relevant or generic traffic.

Generic traffic is the biggest driver of poor converting clicks, which is often the most expensive CPCs. Being able to review and adjust the keywords and negative keywords that we show for is a vital part of how we work. We’ve got our own reporting interface to analyse the keywords and quickly add them as negatives.

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Time of Day Reporting / Setting

Time of day targeting is a seldom used option for clients when we take over their campaigns, again this is really a Google only option. Upping the bids when the conversions are at their highest and reducing them at slow periods (such as overnight), is a key optimisation tactic.

Making the most of the time of day bid adjustments is a vital tool for making the most of your budgets. We analyse the data in our own system to set the time of day increments. It’s common practice for us to set bid multipliers for multiple time-periods each day.

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Product Level Reporting & Bidding

Product level reporting and bidding is the most important part of our service. Every partner we work with requires some level of product level adjustments. For any service that works on a CPC charging model it’s vital to see what is going on at a product level. It’s this level of details that gives clarity to what is costing the most money and what needs to be optimised. We’ve seen clients try to optimise at a category level which really doesn’t help to improve performance.

There are usually odd products in every category that will attract a lot of clicks but no sales, but there are also products that are selling as well. Removing a whole category will save money, but obviously filter out the products that are selling too. Our product level reports make the whole process really easy to manage, especially with our products level graphs. The whole bidding process is something that we undertake for all our clients.

Bidding Algorithms / Optimiser

Effective and constant bid optimisation is a critical part of our service. Sometimes though we can let our own bidding algorithms take action. With over 25 performance and feed values used you can realistically make the optimiser a highly sophisticated bid management tool that only requires limited manual intervention.

Automatically optimising products is an important part of making sure items can’t get carried away, especially over weekends and holidays when manual intervention it’s possible. Our optimiser really does help enormously in setting rules as to when it can make changes. When you combine intelligent rules in the optimiser and constant manual adjustments it gives us the amazing results we deliver for our clients.

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Remarketing / Retargeting

Google offers 2 types of remarketing within their services, we support both. The first type of remarketing is the Shopping remarketing, which in summary is a means of bidding up in Google Shopping for people who have visited your site and completed certain actions. We manage the bids in this area and for all our clients we’ve seen fantastic success and greatly improved ROI.

The second type of remarketing uses the display network and uses the feed content to remarket in a very similar way to Criteo and Struq. The real benefit to using Onefeed to manage this for you is that we can use our product level reporting to analyse the clicks and what’s converting and push the products into different bid levels, which makes this a more cost effective and profitable channel.

Client Testimonials

“The results Onefeed have returned for us have been excellent and significantly better than we were seeing before. Furthermore the growth that has been achieved was higher than we expected. I’d firmly recommend them to anyone who wants to grow their Google Shopping revenue.”

Adam Simmons
e-Trade Counter

“It has been a pleasure to work with Richard at OneFeed as he has worked hard to improve the performance on Matalan’s shopping campaigns. It has been hassle free as we have worked to achieve metric based results”

Matalan
Mark Morren
Matalan

“OneFeed have enabled our product range to be available through our Magento website onto Google Shopping, using their Magento plugin.  The team at One Feed have worked closely with us to ensure that all the data is integrated correctly and that we are promoting the right products.  We are at an early stage but the results are promising and we are looking forward to the growth continuing”

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Andrew Beckett
Simply Pleasure

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Get in touch now by calling or use the live support button. Messages left by the form will be responded to within 24hrs.

0800 130 3140

sales@onefeed.co.uk

Onefeed
128-130 Old Christchurch Road
Bournemouth
Dorset
BH1 1NL
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