There has never been a better time to promote a B2B, technology or SaaS business through paid search. Marketers are learning the importance of increasing online leads and finding that paid advertising is a creative and effective way to increase their customer acquisition. A recent Microsoft Retail Survey indicates there are plenty of opportunities for…
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TikTok currently has 800 million active users Worldwide with the app itself having a total of 2 billion downloads from the App Store. With the recent creation of TikTok For Business, brands taking to this new social media platform to promote their brand is an extremely smart move. We’ve decided to share our personal favourite…
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With the recent change in policy over wearing face coverings in shops in England, are consumers likely to turn back to online shopping? From 24th July it will now be mandatory for everyone to wear a face-covering in shops and supermarkets in England, which brings England in line with similar policies already in place in…
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If you’re on social media platforms there’s no doubt you know all about engagement and reach. Whilst you’ve probably heard the benefits paid social media can have for your pages, organic social media is just as important and a key factor to getting engagement. Engagement can be anything from likes, reactions, shares to comments and…
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With over 3.5 billion social media users worldwide, jumping your business into the action seems like the next logical move, but something which can seem daunting is where to start. Between having to choose the best platform, how many times to post, learning algorithms, and getting the tonality insta-perfect, some may be afraid to make…
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Bing Ads has been through many changes over the last 12 months. Previously, advertisers considered Bing to be a much smaller market and did not see fit to include Bing Ads in their PPC strategies. However we have found that when used correctly, Bing Ads can greatly augment your Google Shopping campaigns. Microsoft has…
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Last month Google announced they were launching free Google Shopping tab listings to help struggling merchants during the coronavirus pandemic, which has now been officially rolled out to the UK. There are currently 2 main parts to the Google Shopping offering: The first is the top position in the search results pages (SERPs) where there…
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Seeing AR 3D objects in the SERPs could increase conversions as it will allow consumers to “try before you buy”…
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It is now been somewhat confirmed that Google has made “several updates” but not an official CORE search update…
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Another news announcement from Google Ads this week! From the 4th of March Google Ads advertisers will be able to show Shopping Ads on Gmail.
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