Whether you’re an Apple addict or an Android aficionado, the iOS 14 update is probably going to affect how you personally will see ads on your own Facebook newsfeed, as well as how your business may benefit from them. This has been big news in the digital marketing world, and if you’re a little bit…
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Well, what a year. 2020 probably won’t be missed by many of you and you’ll be glad to see the tail end of a year none of us could have predicted this time 12 months ago. We’re sure you’re sick of hearing it, but living through a pandemic and enduring the uncertainty it’s caused has…
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Local SEO is a very effective way of marketing your online business to local customers who are looking for the service or products you are offering by making you higher in the search rankings. By implementing a Local SEO strategy, you are optimising your site to let Google and your target audience know that your…
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Instagram is a platform that we believe all businesses should be using to spread brand awareness and build customer relationships. Instagram has 500 million daily users with as many as 50% following at least one business, so it’s an invaluable channel when it comes to marketing. Instagram’s biggest 2020 update brought us Instagram Shops, which…
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When you have an e-commerce business, you’re most likely to turn to two forms of online advertising – Facebook advertising or Google Ads. Whilst both have a multitude of advantages, it’s important you choose to invest in the one that’s best for your business. We’ve created a guide to help you decide where you should…
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Firstly, What Is PPC in Marketing? PPC stands for “pay per click” advertising, it is a paid digital advertising method used to drive traffic to websites and ultimately generate conversions. These conversions can come in the form of a sale, a phone call, or even a returned enquiry form – it all depends on what…
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Ever wondered what Google uses to measure how much trust should be placed on your website? The answer is down to three factors, those being E-A-T. E-A-T stands for Expertise, Authority, and Trust and simply means exactly what it says! E-A-T can be referred to as an indicator of the page and the website’s quality.…
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You may have heard the terms paid and organic social and wondered “what exactly is the difference?” The discrepancy is in the name – paid social is boosted by a structured budget, whereas organic posts are your run-of-the-mill tweets, statuses, or Instagram snaps, just posted by a business page rather than all those “friends” you…
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We’re sure you’ve come across brand posts whilst scrolling through your social media newsfeed – perhaps for a product you’ve recently searched for or something very similar. These posts are called social ads and trust us, just about every brand under the sun uses them! At Onefeed, we see ourselves as social advertisement experts, so…
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There has never been a better time to promote a B2B, technology or SaaS business through paid search. Marketers are learning the importance of increasing online leads and finding that paid advertising is a creative and effective way to increase their customer acquisition. A recent Microsoft Retail Survey indicates there are plenty of opportunities for…
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