Ever wondered what Google uses to measure how much trust should be placed on your website? The answer is down to three factors, those being E-A-T. E-A-T stands for Expertise, Authority, and Trust and simply means exactly what it says! E-A-T can be referred to as an indicator of the page and the website’s quality.…
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You may have heard the terms paid and organic social and wondered “what exactly is the difference?” The discrepancy is in the name – paid social is boosted by a structured budget, whereas organic posts are your run-of-the-mill tweets, statuses, or Instagram snaps, just posted by a business page rather than all those “friends” you…
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We’re sure you’ve come across brand posts whilst scrolling through your social media newsfeed – perhaps for a product you’ve recently searched for or something very similar. These posts are called social advertisement and trust us, just about every brand under the sun uses them! At Onefeed, we see ourselves as social advertisement aficionados, so…
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There has never been a better time to promote a B2B, technology or SaaS business through paid search. Marketers are learning the importance of increasing online leads and finding that paid advertising is a creative and effective way to increase their customer acquisition. A recent Microsoft Retail Survey indicates there are plenty of opportunities for…
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TikTok currently has 800 million active users Worldwide with the app itself having a total of 2 billion downloads from the App Store. With the recent creation of TikTok For Business, brands taking to this new social media platform to promote their brand is an extremely smart move. We’ve decided to share our personal favourite…
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With the recent change in policy over wearing face coverings in shops in England, are consumers likely to turn back to online shopping? From 24th July it will now be mandatory for everyone to wear a face-covering in shops and supermarkets in England, which brings England in line with similar policies already in place in…
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If you’re on social media platforms there’s no doubt you know all about engagement and reach. Whilst you’ve probably heard the benefits paid social media can have for your pages, organic social media is just as important and a key factor to getting engagement. Engagement can be anything from likes, reactions, shares to comments and…
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With over 3.5 billion social media users worldwide, jumping your business into the action seems like the next logical move, but something which can seem daunting is where to start. Between having to choose the best platform, how many times to post, learning algorithms, and getting the tonality insta-perfect, some may be afraid to make…
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Bing Ads has been through many changes over the last 12 months. Previously, advertisers considered Bing to be a much smaller market and did not see fit to include Bing Ads in their PPC strategies. However we have found that when used correctly, Bing Ads can greatly augment your Google Shopping campaigns. Microsoft has…
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Last month Google announced they were launching free Google Shopping tab listings to help struggling merchants during the coronavirus pandemic, which has now been officially rolled out to the UK. There are currently 2 main parts to the Google Shopping offering: The first is the top position in the search results pages (SERPs) where there…
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