Onefeed have been delivering services to retail eCommerce companies for more than 12 years.
The story of Onefeed started in 2005 when founder, Richard Wyatt was working at Shopzilla. Shopzilla had just launched into Europe, and the world of feeds and shopping sites was expanding massively. Upon leaving Shopzilla in 2006 to form a start-up called Shop Submit. Richard embarked on a journey to help customers get better results from the CPC shopping sites. The fundamental selling point of the business was a software platform that was used to automate feeds and product level bids. At this time there were in excess of 10 CPC shopping sites, all offering quality shopping traffic and there were very few agencies and clients equipped with the tools and expertise to get the most from these sites.
Shop Submit was a management platform specifically designed for managing comparison shopping sites that then became the foundations of the Onefeed system we have today, although we are now on the 4th version of the technology so very little of what we first built remains today.
Over the years we’ve seen a decline in the number of shopping sites in the UK and now the main player is Google having an overwhelming market share. In 2009 Richard started a new business called Onefeed that was to build upon the success of Shop Submit. We’re now celebrating 12 years in business and we have a team of more than 20 Google Shopping Specialists. Our revenues have tripled over the last three years and we have now moved into the recently refurbished Ushers Wiltshire Brewery in Bournemouth to give us the room we need for further expansion.
Did you know that Google Shopping represents the NUMBER 1 growth opportunity for most online retailers in 2019? As of Q1 2018, Google Shopping ads are driving 76.4% of retail search ad spend in the UK. In the last 12 months alone our product listing ads have generated over £90 million of online sales with over 24 million clicks. On average we have increased our client’s revenues by 63% and increased conversion rate 47%. Onefeed is now a well established Google Shopping management business that works with in excess of 150 merchants in the UK and abroad. We have one of the most advanced management platforms built specifically for Google Shopping.
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