Onefeed, the UK’s Premier Google Shopping Agency.

Onefeed have been delivering services to retail eCommerce companies for more than 12 years.

The story of Onefeed started in 2005 when founder, Richard Wyatt was working at Shopzilla. Shopzilla had just launched into Europe, and the world of feeds and shopping sites was expanding massively. Upon leaving Shopzilla in 2006 to form a start-up called Shop Submit. Richard embarked on a journey to help customers get better results from the CPC shopping sites. The fundamental selling point of the business was a software platform that was used to automate feeds and product level bids. At this time there were in excess of 10 CPC shopping sites, all offering quality shopping traffic and there were very few agencies and clients equipped with the tools and expertise to get the most from these sites.

Shop Submit was a management platform specifically designed for managing comparison shopping sites that then became the foundations of the Onefeed system we have today, although we are now on the 4th version of the technology so very little of what we first built remains today.

Over the years we’ve seen a decline in the number of shopping sites in the UK and now the main player is Google having an overwhelming market share. In 2009 Richard started a new business called Onefeed that was to build upon the success of Shop Submit. We’re now celebrating 12 years in business and we have a team of more than 20 Google Shopping Specialists. Our revenues have tripled over the last three years and we have now moved into the recently refurbished Ushers Wiltshire Brewery in Bournemouth to give us the room we need for further expansion.

Did you know that Google Shopping represents the NUMBER 1 growth opportunity for most online retailers in 2019? As of Q1 2018, Google Shopping ads are driving 76.4% of retail search ad spend in the UK. In the last 12 months alone our product listing ads have generated over £90 million of online sales with over 24 million clicks. On average we have increased our client’s revenues by 63% and increased conversion rate 47%. Onefeed is now a well established Google Shopping management business that works with in excess of 150 merchants in the UK and abroad. We have one of the most advanced management platforms built specifically for Google Shopping.

Currently Onefeed has a number of badges and affiliations:



Meet The Team

Richard Wyatt | Managing Director and Founder

Richard started in the world of online shopping back in 2004 and was one of the original start-up team at Shopzilla when it launched into Europe in 2004. With a growing need for feed management and PPC management services Richard founded his first business; Shop Submit in 2006. Ever since he’s been involved with hundreds of clients helping them get more from feeds and all the shopping channels.

Richard used to be a footballer at AFC Bournemouth in his youth and played in the same youth system as the now Bournemouth manager Eddie Howe. He’s a keen Bournemouth fan but no longer plays as he has 3 young children that keep him on his toes.

Alex Kreutz | Head of People

Alex started his career in hospitality and later financial services. He has helped businesses expand and grow through their people. Alex has successfully led two businesses into IPO’s valued at over £1.5bn. He has strong belief that people are at the heart of every business and without subject matter experts, companies cannot grow aggressively and be successful. He is passionate about the training and development of people within and knows that the best ideas come from the people carrying out the day to day work. “The way you treat your people is the way they will treat your customers” In his spare time Alex has recently taken up running, he will run over one hundred competitive miles for charity in the next 4 months and many more thousands in training

Justin Jones | Head of Shopping

After completing a Diploma in Business Management, Justin opted to travel for a number of years before settling in the UK. Justin started his career in hospitality managing high volume bars & restaurants in London. This helped to developed his skills in business and people management and to identify personal attributes like commitment, reliability, self-motivation and efficiency.

In 2010, Justin moved to Bournemouth and started his own business building and managing eCommerce websites. This quickly developed into a passion for digital marketing, specifically PPC management, and with his love for problem solving & anything analytical Justin had found his career of choice.

Justin is an avid cyclist, a massive sports fan and has a great love for all things outdoors.

Ben Rogers | Head of Search

Ben has worked across a wide range of industries in the Search Engine Marketing field for over 8 years. After completing his Masters in Information Technology in 2010, Ben originally planned on becoming a web developer – but found his skill-set and knowledge of search engines and websites was better suited to SEM. Ben is a huge Star Wars fan and his favourite character is Boba Fett, the most feared bounty hunter in the galaxy…

Jamie King | Commercial Director

Jamie forged an entrepreneurial career in the residential and commercial lending industry in Newport Beach California. He landed in the UK and started his PPC career with the UK Google AdWords team as an Account Executive. Jamie was soon promoted to the Google Engage for Agencies Team working with the largest agencies and businesses in the UK at that time. In 2013, he moved to a digital performance agency in London as an Account Manager, developing campaigns across paid, earned and owned media for eCommerce UK centric brands. In 2015, Jamie moved to SGK working as an Account Director bringing multiple agencies together on an international scale to deliver integrated marketing solutions through digital, print, OOH and video campaigns.

A lover of all board sports and mountain biking, he is an active member and donator for Surfers Against Sewage, the Sea Shepard’s and the Surf Rider Foundation.

Jack Glancy | Senior Account Manager

Having graduated Lancaster University in Business Studies, Jack embarked on the iProspect Graduate Scheme within PPC. He stayed there for two and half years, finishing the grad scheme and moving up the ranks forming close relationships with multi-million pound clients within both lead generation and eCommerce. In 2016 Jack identified the desire to learn other aspects of online media and went to work for Regatta, here he was able to refine his knowledge in PPC but also learned paid social, display, CRO & SEO. After leaving Regatta, he honed his skills working as a Paid Media Manager at the Internet Fusion Group, home to Country Attire & Surfdome.

Outside of work Jack enjoys watching sports, most importantly football and eating at the many restaurants Manchester has to offer.

Laura Hemming | Sales Manager

Laura works at Onefeed as the Sales Manager and she loves the family environment that has been established at the company. Everyone has everyone’s best interests at heart, and people do what they can to make people’s lives easier. Laura has been working in Sales now for over 7 years in many different environments. However, she finally feels like she can build a career and can’t wait to progress and build her own team.

Laura is also a singer, songwriter and vocal coach. She has competed in shows such as X Factor and The Voice. She also sang in a tester track for Diversity’s Ashley Banjo to give an example of a track to use for the TV Programme The Full Monty.

Dominika Bogacka | Client Development Manager

Dominika graduated from Leeds University with a distinction in Business and Management in 2017. She has always been passionate about customer service, developing her vocation with four years management experience in the hospitality industry. Dominika is now Onefeed’s lead Client Development Manager and she is usually found all over the UK with clients ensuring that Onefeed is exceeding their satisfaction requirements and is always to looking to improve the companies offering. When not out with clients, Dominika is a keen baker and is always at the gym burning off the calories from her cakes.

David Crossland | Marketing Executive

Upon graduating from the University of West of England in Bristol, in Business Management and Marketing, David left the UK to travel, volunteer and work overseas for a couple of months (turned out to be 2 and half years…). Some of the highlights from this trip was crossing the barren salt flats of Bolivia, diving with great white sharks in South Africa and driving around the whole of Australia in an old converted VW transporter.

David also completed an industrial placement year at Aldi working as an Area Manager, which was brilliant working across all the different departments the company had to offer, but eventually decided Marketing was the gateway of choice. When he is not at work, David enjoys surfing and enjoying his hometown’s award-winning beaches, shame the water temperature is a little chillier than the tropical waters of Australia.

James Bellicoso | Senior Software Developer

James has worked in Software Development across a wide range of industries and has always had a passion for motorcycles and music.

Originally from the cold and wet Pennines, now loving it in the South (apart from the beer of course).

Darren Shirley | Software Developer

Darren is an experienced Software Developer with a demonstrated history of working in the marketing and advertising industry. Skilled in SQL Server Reporting Services (SSRS), Microsoft Word, Sales, Communication, and Windows Server. Strong engineering professional with a Bachelor of Science (BSc) focused in Forensic Computing and Security from Bournemouth University. As a child Darren dreamed of being an Astronaut and still dreams of going into space one day, if he wins the Lottery.

Paulo Santoni | Account Manager

Paulo has worked in the Digital Advertising industry since 2011, Paulo has been involved running a large variety of PPC campaigns for some of the most popular Brands in Brazil, such as, Ray Ban, Quickbooks Zeropaper, GAP and others. Although he graduated in Journalism, Paulo found himself in Advertising and Marketing when he started working with mail marketing campaigns at ABN AMRO Bank.

In his spare time he is a massive video game lover and a huge Spider-man fan and cannot go to bed before finding out the latest gaming and superhero trends.

Ben Bergin | Account Manager

Fresh out of graduating university in 2018, Ben knew he was headed for a role in digital marketing, specifically PPC. Ben found the digital marketing module at university to be really interesting, as it’s clearly a growing industry, providing plenty of opportunities for quick career progression (and hopefully success!) He is now working at Onefeed as a Google Shopping PPC Account Manager and feels he has gained invaluable experience during his time at Onefeed. Ben has the following qualifications: a First Class Honours in BA(Hons) Marketing, Google Shopping Certified, Google Fundamentals Certified, BTEC Sport Level 3 Distinction. His hobbies include playing football, visiting the gym, watching movies and gaming.

Sofia Chase | Account Manager

Sofia has only been working at Onefeed for a short while, however, thanks to the friendly faces in the company, she feels very much at home and supported. She hopes this is the beginning of a long career at Onefeed. She has the following qualifications: Level 4 Diploma in Art and Design, Graphic Communications A Level – C, Business Studies A level – B, EPQ (ART) – A, and Photography AS – B.

Through the week Sofia plays hockey for New Forest 2’s in the Hampshire and Dorset league, she is also a huge bookworm so if she has some free time, she will usually have her head in a book. If she has loads of free time on her hands, then she will probably have started some ridiculous home DIY project that will inevitably get abandoned.

Ryan Stiggants | Account Manager

Ryan has been working in the digital industry for the past 5 years and gained training and qualifications in Google Shopping, Ads and Analytics. He studied at the Peter Jones Enterprise Academy for 4 years with a Level 3 Diploma in Enterprise and Entrepreneurship. On the course Ryan developed a micro-business called Dorset Frozen Yoghurt to provide a healthier alternative to ice cream for local venues. Picking up an award for his aim to help in the fight against childhood obesity. Ryan then continued with a Level 5 Apprenticeship in Innovation and Growth and worked for a local digital agency developing his knowledge of website management, Google platforms and SEO.

In 2019 Ryan became a qualified football coach and manages the Under 12’s youth football team for Dexter Sports based in Poole and hopes to develop and advance the players over the next few years.

Tyler Brooks | Account Manager

Tyler grew up living near Brighton before moving to Hampshire in 2017. When he lived in Sussex he spent most of his free time playing football, cycling or learning to fly a plane. If not outside he’d be found indoors engaged in some artwork. Tyler continued his love for sports after undertaking and completing the arduous Bournemouth Triathlon in 2018.

After spending little over two years working in hospitality Tyler decided he needed a change and he should put his qualifications and love for maths and computing to good use at Onefeed within the Digital Marketing Industry.

Ellie Spinks | Account Manager

Ellie graduated from Cardiff University in 2018 after studying Mathematics, Operational Research and Statistics. She fell into the Digital Marketing world straight after graduating when she moved to Brighton and developed her passion for the industry at an agency there. However, Ellie recently decided she wanted to be closer to her family and moved back to Bournemouth and has started her career at Onefeed as a Search Account Manager.

In her spare time, Ellie is an avid baker, enjoys playing squash and loves spending time with her family in Dorset.

Charlie Kreutz | Office Dog

Charlie was born in March 2019 and graduated from puppy school in July. Since then he has gone onto Gun School, where he placed third in his August assessment.

In his spare time Charlie likes to chase squirrels and have his belly rubbed.