Site scraping is a commonly used method of generating a product feed. However, the suggested recommendation would be that merchants only follow this option, once all other means of extracting a data-feed are exhausted. There are a few limitations to scraping that shouldn’t be ignored, such as database data that can’t be extracted from the site’s HTML. Site scraping is, however, a fairly inexpensive means of getting a feed created that extracts exactly what is required.
Another major benefit to scraping is that it doesn’t require any technical resources from developers. Onefeed can program the site scrape on our side to extract the data, up to several times a day.
Magento is the most frequently used e-commerce platform for our clients. With this in mind, it made perfect sense to develop a system that exports everything directly required to build the perfect feed.
Exporting a feed to our FTP location when you set the scheduled time. Onefeed does the rest of the work so you don’t need to get any internal resources to set this up. All you need is your site’s FTP location to upload the files to.
GET IN TOUCHThere are often times when clients have several data feeds already created which differ in content. Often the trouble is, these feeds don’t have everything required in a single feed. This then requires a brand new feed to be developed at additional expense.
Onefeed is able to extract specific parts from several feeds to build the aggregate feed that meet the necessary requirements. Again this saves on development time and speeds up the integration process.
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All feeds are pushed through a validator, that effectively checks the quality of the most important columns. At the end of this process, a feed score is produced advising what changes need to be made.
By checking for a number of different issues can really help improve the relevancy of the data, this also assists to avoid duplication and keeping all values unique.
GET IN TOUCHEvery week new feed specs are received for partners all over the world that want to use our clients feed data. With Onefeed, building a feed to the exact spec that is required is quick and easy.
With the aid of rules to make subtle changes to the way the information is supplied it makes integrating a new supplier painless. Having over 175 different feed specs already pre-mapped and ready for quick integration.
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Clothing merchants are required to provide all size and colour variants of a product, so these feeds can often be vast. However, it is beneficial to receive all the variant information as this enables the filtering of products based on size availability.
The last thing you want to be done is advertising very popular products when there are few options left for purchase. This can lead to very poor conversions rates and most importantly wasted clicks.
GET IN TOUCHGoogle have recently pushed forward their plans to reject items that don’t have EAN values. As part of the validation process Onefeed is able to identify valid EAN codes and failing validation, can be stripped from the feed exports.
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All feeds are pushed through a feed validator that effectively checks the quality of the most important columns. At the end of this process, a feed score is produced advising what changes need to be made.
By checking for a number of different issues, Onefeed can really help to improve the relevancy of the data, also avoiding duplication to keep all values unique.
GET IN TOUCH“We have worked with Onefeed for many years now and seen continued improvement from our campaigns that the team work on with us; the team are dedicated to continuously improve and we really see that in the results.”
“Onefeed have been a pleasure to work with this far, nothing has been overlooked and the attention to detail has been great. We are looking forward to a successful year together as we continue to grow our online structure.”
“The Onefeed team have gone above and beyond with setting up our shopping campaigns. They have also provided us with sound advice to improve our online presence overall and provided a first class and welcoming service.”
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