Feed Generation

Feed Generation

Feeds are a fundamental part of e-commerce, we’re here to simplify it all for you.

All you need is one feed to get going. The clue’s in the name!


Combining Feed Data

There are often times when clients have several data feeds already created which differ in content. Often the trouble is, these feeds don’t have everything required in a single feed. This then requires a brand new feed to be developed at additional expense. Onefeed is able to extract specific parts from several feeds to build the aggregate feed that meet the necessary requirements. Again this saves on development time and speeds up the integration process.

Combining Feed Data
Feed Validation and Scoring

Feed Validation & Scoring

All feeds are pushed through a validator, that effectively checks the quality of the most important columns. At the end of this process, a feed score is produced advising what changes need to be made. We check for a number of different issues, and this can can help improve data relevancy. It also assists in avoiding duplication, and keeping all values unique.


Partner Feed Requirements

Every week new feed specifications are received from our partners from all over the world. Because of our technology building a feed to the exact specification is quick and easy.

With the aid of rules to make subtle changes to the way the information is supplied it makes integrating a new supplier painless. Having over 175 different feed specs already pre-mapped and ready for quick integration.

Stock Related Rules

Stock Related Rules

Clothing merchants are required to provide all size and colour variants of a product, so these feeds can often be vast. However, it is beneficial to receive all the variant information as this enables the filtering of products based on size availability.

The last thing you want to be done is advertising very popular products when there are few options left for purchase. This can lead to very poor conversions rates and most importantly wasted clicks.


EAN Validator

Google have recently pushed forward their plans to reject items that don’t have EAN values. As part of the validation process Onefeed is able to identify valid EAN codes and failing validation, can be stripped from the feed exports.

EAN Validator
Category Mapping

Category Mapping

All feeds are pushed through a feed validator that effectively checks the quality of the most important columns. At the end of this process, a feed score is produced advising what changes need to be made.

By checking for a number of different issues, Onefeed can really help to improve the relevancy of the data, also avoiding duplication to keep all values unique.


Website Scraping Service

Site scraping is a commonly used method of generating a product feed. However, the suggested recommendation would be that merchants only follow this option, once all other means of extracting a data-feed are exhausted. There are a few limitations to scraping that shouldn’t be ignored, such as database data that can’t be extracted from the site’s HTML. Site scraping is, however, a fairly inexpensive means of getting a feed created that extracts exactly what is required.

Another major benefit to scraping is that it doesn’t require any technical resources from developers. Onefeed can program the site scrape on our side to extract the data, up to several times a day.

Website Scraping Services V2
Magento Feed Exports

Magento Export

Magento is the most frequently used e-commerce platform for our clients. With this in mind, it made perfect sense to develop a system that exports everything directly required to build the perfect feed.

Exporting a feed to our FTP location when you set the scheduled time. Onefeed does the rest of the work so you don’t need to get any internal resources to set this up. All you need is your site’s FTP location to upload the files to.


Client Testimonials

“We have worked with Onefeed for many years now and seen continued improvement from our campaigns that the team work on with us; the team are dedicated to continuously improve and we really see that in the results.”

Kat Cowan
Online Marketing Manager, Matalan

“Onefeed have been a pleasure to work with this far, nothing has been overlooked and the attention to detail has been great. We are looking forward to a successful year together as we continue to grow our online structure.”

Luke logo
Sam Johnson
Head of Internet Sales, Luke 1977

“The Onefeed team have gone above and beyond with setting up our shopping campaigns. They have also provided us with sound advice to improve our online presence overall and provided a first class and welcoming service.”

Bang and Olufsen
Jonathan Hill
Managing Director, Bang and Olufsen of Canterbury


Call us now or use the live support button. Messages left by the enquiry form will be responded to within 24hrs.

0800 130 3140


Unit 4 Brewery Square
91a Southcote Road
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