Ben has worked across a wide range of industries in the Search Engine Marketing field for over 8 years. After completing his Masters in Information Technology in 2010, Ben originally planned on becoming a web developer but found his skill-set and knowledge of search engines and websites were better suited to SEM.
Ben is a huge Star Wars fan and his favourite character is Boba Fett, the most feared bounty hunter in the galaxy…
Google Ads Search Master
Google Analytics Specialist
Paid Social Guru
Casual Bounty Hunter
Part of our employee series we will be interviewing some of the Onefeed Team to provide insights into the Digital Marketing Industry and also what they get up to day-to-day at work. Ben recently kicked proceedings off, by answering the following questions regarding digital marketing (see the video below).
1). What major changes have you seen across the eCommerce digital marketing landscape in the last few years?
There’s been a much bigger focus on automation, evolving from smaller experimental features to bigger enhancements. These features used correctly can make managing campaigns easier, but used incorrectly without the expertise behind it can prove costly. We’re a long way off complete automation.
2). What advice do you have for brands advertising on Google Search?
Invest in effective landing pages. Google Ads can drive incredibly relevant traffic to your website, but the design and user experience is what finally pushes a potential customer to convert.
3). Where do you see the digital marketing landscape for eCommerce in the next few years?
Search will undoubtedly become more visual. This year Google Ads trialled gallery ad extensions which are now fully released. Bing is trying the same, and Amazon are also looking to integrate with more visual social channels like Snapchat.
4). What advice would you give to a smart, driven college student about to enter digital marketing? What advice should they ignore?
Don’t put all of your eggs in one basket by learning only a handful of digital channels – always try and broaden your range of experience. Something popular today may not be in a year’s time, so always stay up to date with changes to the industry.