If your business is location dependent then a local SEO strategy is the key to your success!



More than ever, online search is the first place many people go when looking for local services and products, therefore it’s never been more important to ensure you’re ranking well for your local area and business-related search terms.

SEO isn’t just relevant to online-based businesses, if you have a physical location you no longer have to rely on foot traffic, traditional marketing methods or word-of-mouth to increase your customer base. Local SEO services can be applied to any business with a website.

What is Local SEO?

Local SEO is focused around conveying to search engines, in particular, Google, the relevance of your business to a specific area or location and is an extremely effective way to market your local business online.

The main difference between local SEO and standard SEO is the reliance on Google’s ‘local pack’ feature within search engine result pages. The ‘local pack’ is a set of three business listings that usually appear below a map and is often displayed at the top of Google’s search results.

Google Local Pack

And although Google is becoming more intelligent, the information displayed in this section of the search results page is gathered from your Googly My Business account (if you have one, if you don’t you’re missing out big time).

Google My Business

Having a Google My Business listing is a critical element of achieving success in a local SEO campaign. A Google My Business listing is achieved by having a Google My Business account which contains an array of information about your business which may be useful to the public and potential customers.


This information can include:

  • Business name
  • Opening hours
  • Contact details and website
  • Address
  • Reviews
  • Pictures of your business, as well as your services or product


There is also additional information which can be added depending on your industry, for example, star rating for hotels.

Google My Business

Factors of Local SEO

When it comes to ranking in local search results, there are three main factors that need to be considered.

  • Relevance – This refers to how closely your business and website matches the intent of the user’s search. For example, as a digital marketing agency, we offer a range of services, and therefore to rank for “SEO services in Dorset” onefeed need to ensure search engines understand we offer SEO services in Dorset by conveying this with our website. Simply saying we are a digital marketing agency in Dorset wouldn’t be relevant enough.
  • Distance – To a certain extent you need to be within the right area to show within the search results for a relevant search. For example, if a potential customer searches “local SEO services” in the London area Onefeed is unlikely to appear. However, if the potential customer searches in the Bournemouth area, our chance of ranking for the search term is much higher due to the physical location of our business.
  • Prominence – Many websites rank well due to people’s familiarity with them or their popularity in the local community. Part of local SEO is establishing your dominance in the market to improve your prominence. This can be achieved by building your online reputation through reviews, being a trustworthy source of knowledge and gaining more exposure online and in your local community.

Localised SEO Strategies to Boost your Local Presence

No matter whether you operate in a single location or area, or have multiple locations across a wider spread area, it is essential to grow your local online search presence if you wish to increase your customer base. Here at Onefeed, we are experts when it comes to promoting your business; by using the right local SEO strategy we help local customers find your business.

As local SEO strategy has developed over the years, gone are the days where simply targeting location-based search terms were effective. Searchers no longer have to specify their location to see search results which are relevant to them. There is now much more emphasis placed on other areas of the organic search engine results, which means ensuring your business is found by local customers is not as easy as it once was.

We look at every aspect of local search when undertaking a local SEO strategy to ensure your business is visible in your key areas.

How Does Local SEO Work?

There is a range of tools and techniques that can be utilised to develop your local presence and demonstrate to search engines that your business is the most appropriate to serve the local area when searching for your services or products.

Local SEO works by ensuring potential customers can find your business online by implementing the required local SEO strategy, so no matter whether a potential customer searches, for example, “local SEO company” and their geolocation is used or they search using a geographical location “SEO company in Bournemouth”, you’re business will appear.

Here at Onefeed, we can make use of the following local SEO techniques to maximise your local SEO potential:

  • Website optimisation – we will ensure your website reflects the locations and keywords your business wishes to rank for.
  • Google my Business – we will ensure you have a Google my Business listing and that it is relevant, up-to-date and optimised for SEO.
  • Local citations – We will ensure your business is listed in any relevant and local directories.
  • Local link building – We can offer you the option to build locally relevant links which will aid your growth in local searches.

The Benefits of Local SEO

Implementing a local SEO strategy could mean big things for your business. With more and more people using search engines to find local businesses, there has never been a more important time to implement a local SEO strategy.


Local SEO allows you to grow your brand locally and increase your local customer base

Like they say, home is where the heart is, and your home area should also be where you start to grow your business. Investing in local SEO can allow you to increase your business locally and really develop a local customer base which will stand you in good stead for the future.


Local search marketing is extremely targeted

The reason why local SEO works so well for many businesses is because it allows you to advertise your service or product to the people who are interested in them at the precise moment they’re searching for them.


Local SEO has a much higher conversion rate

As many local searches come with a high purchasing intent it’s a no brainer as to why local searches come with a higher conversion rate. Unlike advertising to a mass market where only a few of the people viewing the advertisement might be interested in your product or service, with local SEO you’re only displaying to an audience that have already shown an interest in your product or service.


Local SEO offers a great return on investment

Again, unlike traditional advertising, with local SEO there is less wasted exposure because you reach potential customers at the time when they’re looking for you. Additionally, any effort put into SEO is not often lost overnight (unless something has gone horribly wrong). Whereas with traditional advertising, you pay for a period of time for the advert to be shown and after this period is finished the advert is taken down.

Why Use Onefeed for your Local SEO Campaign?

Onefeed has got a proven track record of helping businesses of all sizes to grow and develop their position within search results. And it helps that we’re a local business ourselves.

Therefore if you’re interested in developing your local SEO get in touch with the expert team at Onefeed today.

Other Areas of SEO we Specialise in Here at Onefeed

Here at Onefeed, we aren’t just a one trick pony, we specialise in many areas of SEO, including:

E-commerce SEO

Local SEO

SEO Consultancy & Training


Call us now or use the live support button. Messages left by the enquiry form will be responded to within 24hrs.

0800 130 3140


Unit 4 Brewery Square
91a Southcote Road
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