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Visit us at IRX Expo at the NEC
(1 Min Read)
Onefeed will be exhibiting at IRX (Internet Retailing Expo), the destination technology trade show for digital retail....
Google Shopping
Black Friday 2017 Performance Results – What Can We Learn for 2018?
(4 Min Read)
Black Friday 2017 was the biggest day yet for our clients. Analysing the data from last year shows some clear trends that we all need to be aware of for 2018....
Voice Shopping – Here and Growing
(2 Min Read)
Amazon once again has pioneered the way we shop. Voice is set to make a huge impact on the way shoppers purchase goods and services. Sales of smart speakers are rising exponentially, so voice sales will naturally increase...
Black Friday – November 23rd, 2018: Online and on the High Street
(3 Min Read)
With trends seeing increased requirements from the consumer for retailers to be competitive on price, coupled with looking for periodic discounts, it is interesting as to who takes the lions share of profit on Black Friday.
Capture more business with special offer codes in Google Shopping
[vc_row][vc_column][vc_column_text] What you need to know about coupon codes, why to use them, and how to apply them. Here at Onefeed, we have focused on creating highly effective shopping campaigns for our clients, there are many ways in which we…
Black Friday 2017: Are Your Promotions Ready?
Black Friday is no doubt the biggest shopping day of the year and as competition heats up, you don’t want to miss out on the sales generated this November 24th. So how can you make the most of this critical…
Make Every Click Count
Why Make Your Ad Campaigns Mobile Friendly? It has been reported that nearly one-third of smartphone users will immediately switch to another website if yours doesn’t appear to instantly satisfy their need. This figure then increases to over 64%* when…
Rank Higher in Google Shopping
Optimise Your Google Shopping Feed with Product Titles You want your Google Shopping campaign to be successful and product feed optimisation is fundamental in building your campaign, but knowing how your customers interact is critical to your success. Customers use…
Optimising Keywords in Google Shopping
Google Shopping ads work very differently to search ads, so how do you make the most of your campaign planning? When running search campaigns, bids are placed on keywords to control when the ad is displayed, enabling the control…
Google Testing 3 Ads in Shopping Results
New Google Shopping Ads Test It appears Google Shopping Ads are testing a new layout in their search results. This is something they do a lot of and they often repeat tests, which appears to be a re-run of a…