When you have an e-commerce business, you’re most likely to turn to two forms of online advertising – Facebook advertising or Google Ads. Whilst both have a multitude of advantages, it’s important you choose to invest in the one that’s best for your business. We’ve created a guide to help you decide where you should…
Bing Ads has been through many changes over the last 12 months. Previously, advertisers considered Bing to be a much smaller market and did not see fit to include Bing Ads in their PPC strategies. However we have found that when used correctly, Bing Ads can greatly augment your Google Shopping campaigns. Microsoft has…
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Seeing AR 3D objects in the SERPs could increase conversions as it will allow consumers to “try before you buy”…
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Another news announcement from Google Ads this week! From the 4th of March Google Ads advertisers will be able to show Shopping Ads on Gmail.
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Earlier this week Google Ads enabled a bid simulator for Target ROAS and a budget simulator for Maximise Clicks and Conversions but what does this mean…
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Google has made the Keyword Planner more helpful for advertisers, by giving users the ability to share new keywords with everyone who needs to see them…
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With the increasing pressure from Facebook and other tech companies, Google announced this week it will be updating its political ads policy…
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Google introduced the latest release of Google Ads Editor v1.2, which includes some interesting new features that could be useful for Google advertisers…
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The Google Merchant Centre has been redesigned and some new features have been added to help reach more holiday shoppers around the world. With Shopping Ads available in 50 new markets, these new features are more prevalent than ever for advertisers wishing to expand globally…
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One of the latest announcements from Google this month is that they will be extending the visibility of their Shopping Ads on YouTube. The new ad extensions will show on the YouTube home feed and within the YouTube search results…
