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Performance max uses Google's AI to automate bidding, but at a cost of loss of control and insight. But has this changed in 2025?
Benefits to integrated marketing 101 Why is integrated marketing a winning approach? Stages to integrated marketing success Benefits to integrated marketing 101 Integrated marketing companies offer a blend of consistency, efficiency, expert knowledge, and adaptability, making them an attractive option…
Whether you’re an Apple addict or an Android aficionado, the iOS 14 update is probably going to affect how you personally will see ads on your own Facebook newsfeed, as well as how your business may benefit from them. This…
Last month Google announced they were launching free Google Shopping tab listings to help struggling merchants during the coronavirus pandemic, which has now been officially rolled out to the UK. There are currently 2 main parts to the Google Shopping…
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Seeing AR 3D objects in the SERPs could increase conversions as it will allow consumers to “try before you buy”...
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It is now been somewhat confirmed that Google has made “several updates” but not an official CORE search update...
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Another news announcement from Google Ads this week! From the 4th of March Google Ads advertisers will be able to show Shopping Ads on Gmail.
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The latest update from Google is specifically targeting online shoppers, by showcasing products from top brands and stores when users have searched for something...
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Why has Google added little logos next to each search results on users desktop...
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Earlier this week Google Ads enabled a bid simulator for Target ROAS and a budget simulator for Maximise Clicks and Conversions but what does this mean...