Black Friday 2017 was the biggest day yet for our clients. Analysing the data from last year shows some clear trends that we all need to be aware of for 2018. Black Friday has evolved over the past few years from a single day event to sometimes a fortnight of deals and offers. Black Friday…
Amazon once again has pioneered the way we shop. Voice is set to make a huge impact on the way shoppers purchase goods and services. Sales of smart speakers are rising exponentially, so voice sales will naturally increase. Reports on the subject tell us that those that are embracing this technology tend to be in…
As a consultative business, Onefeed are keen to learn about the ways in which businesses can create a more environmentally friendly workplace that’s a by-product of online shopping activities. Our planet and how to protect it has long been the concern of environmentalists, scientists and researchers and for an inordinate amount of time, these facts…
Black Friday is no doubt the biggest shopping day of the year and as competition heats up, you don’t want to miss out on the sales generated this November 24th. So how can you make the most of this critical retail date? Why Black Friday? Originally a term used from Philadelphia in the early 1950’s…
Why Make Your Ad Campaigns Mobile Friendly? It has been reported that nearly one-third of smartphone users will immediately switch to another website if yours doesn’t appear to instantly satisfy their need. This figure then increases to over 64%* when they can’t see what they’re looking for or because there are too many steps to…
Onefeed Crushes Automated Bidding Software in Head to Head Test If you are looking for a way to manage your Google shopping feed there are 2 different ways to go, the automated and the managed campaign routes. Onefeed are firm believers that the best solution for their clients is the managed option because they are…
Google Product Ratings Explained Google recently announced that the Google Product Ratings (also known as the star ratings) you can see in the Google Shopping ads have the effect of increasing the Click Through Rate (CTR) by 5% on average. In the image above the Tassimo coffee maker stands out from the crowd of other…
Black Friday, November 28th, 2014 was the biggest day in UK e-commerce history. For some sites, it was too much to handle and they went offline under the strain. For most, it was a very busy day, with both online and offline shoppers going crazy for the discounted bargains on offer. It did,…
Onefeed PLA Campaigns using the API There were a number of issues we identified in the New Google Shopping Campaigns recently. It is now being offered as an extra campaign feature for the majority of our clients. I’d like to take this opportunity to highlight what we can do and why working with Onefeed is…
