2025 Performance Max Update: What’s Changed?
Performance max uses Google's AI to automate bidding, but at a cost of loss of control and insight. But has this changed in 2025?
Industry Info
The Integrated Marketing Process: A Strategic Approach
Benefits to integrated marketing 101 Why is integrated marketing a winning approach? Stages to integrated marketing success Benefits to integrated marketing 101 Integrated marketing companies offer a blend of consistency, efficiency, expert knowledge, and adaptability, making them an attractive option…
How iOS 14 Will Affect Your Facebook Ads
Whether you’re an Apple addict or an Android aficionado, the iOS 14 update is probably going to affect how you personally will see ads on your own Facebook newsfeed, as well as how your business may benefit from them. This…
Google Announces Free Google Shopping Listings
Last month Google announced they were launching free Google Shopping tab listings to help struggling merchants during the coronavirus pandemic, which has now been officially rolled out to the UK. There are currently 2 main parts to the Google Shopping…
Augmented Reality Being Tested for 3D Products in Search Ads
(3 Min Read)
Seeing AR 3D objects in the SERPs could increase conversions as it will allow consumers to “try before you buy”...
Multiple Google Updates Confirmed
(2 Min Read)
It is now been somewhat confirmed that Google has made “several updates” but not an official CORE search update...
Google Shopping Ads Rolled Out to Gmail
(1 Min Read)
Another news announcement from Google Ads this week! From the 4th of March Google Ads advertisers will be able to show Shopping Ads on Gmail.
New Popular Products Section in Google Search
(2 Min Read)
The latest update from Google is specifically targeting online shoppers, by showcasing products from top brands and stores when users have searched for something...
Why Google’s New Search Design Could Benefit Advertisers
(2 Min Read)
Why has Google added little logos next to each search results on users desktop...
Google Ads Enables Bid Simulator and Budget Simulator
(2 Min Read)
Earlier this week Google Ads enabled a bid simulator for Target ROAS and a budget simulator for Maximise Clicks and Conversions but what does this mean...