Too often in the world of online marketing PPC and SEO are pitched against each other. Whether it is a fight for budgets and resources or being managed by separate teams who themselves might be competing for performance. These two…
Jump to section: UPDATED: Consent Mode and the Cookie banner A brief history of user data consent What does this change mean for PPC advertising? Recommendations on what to do next Technical Requirements for Implementing Consent Mode V2 UPDATED: Consent…
What is Consent Mode V2? A development of Cookie Consent mode, privacy law and how personal information is collected by websites and advertisers in particular. Specifically it’s the technical way for how websites flag and send visitor information to Google…
Well, what a year. 2020 probably won’t be missed by many of you and you’ll be glad to see the tail end of a year none of us could have predicted this time 12 months ago. We’re sure you’re sick…
We’re sure you’ve come across brand posts whilst scrolling through your social media newsfeed – perhaps for a product you’ve recently searched for or something very similar. These posts are called social ads and trust us, just about every brand…
TikTok currently has 800 million active users Worldwide with the app itself having a total of 2 billion downloads from the App Store. With the recent creation of TikTok For Business, brands taking to this new social media platform to…
With the recent change in policy over wearing face coverings in shops in England, are consumers likely to turn back to online shopping? From 24th July it will now be mandatory for everyone to wear a face-covering in shops and…
If you’re on social media platforms there’s no doubt you know all about engagement and reach. Whilst you’ve probably heard the benefits paid social media can have for your pages, organic social media is just as important and a key…
With over 3.5 billion social media users worldwide, jumping your business into the action seems like the next logical move, but something which can seem daunting is where to start. Between having to choose the best platform, how many times…
Last month Google announced they were launching free Google Shopping tab listings to help struggling merchants during the coronavirus pandemic, which has now been officially rolled out to the UK. There are currently 2 main parts to the Google Shopping…