Kelkoo, one of the oldest shopping sites in the UK, has recently announced that they intend on changing the way they charge merchants for the traffic that they drive to retailers. This is somewhat of a bombshell for most merchants, especially as the charges are increasing the costs for no tangible increase in quality.…
As of 23rd June 2009 Shopping.com has announced a major change to the way their rate card is structured and also charged. Thankfully this change has been for the better. With current market conditions as they are, a change like this has been welcomed by merchants, which alleviates the burden of high pre-recession CPC…
This month saw a reduction in the minimum CPC rate for a large number of categories on the UK shopzilla site. Some might say that these changes were overdue as the rates in some categories were quite a lot more than their competitors. The recent trend of merchants going bust and / or leaving…
As the credit crunch bites and shoppers increasingly turn to online comparison shopping sites for the best deal, it is even more important that retailers using these sites understand their complexities and adversities. Each shopping site has an independent means of operation resulting in great differences between them. It is this operating difference that…
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