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We are always asked to try and manage people’s expectations as to what improvements they will see from working with us. Each merchant is very different in terms of what they want to see from working with us, but…
Google Shopping is now the most profitable channel we work with. The conversion stats and cost of sale figures are often quite unbelievable and is therefore now setting the standard by which other services are measured. Google Shopping isn’t by…
We are pleased to announce another brilliant optimisation feature of the Onefeed platform which incorporates a facility to optimise and monitor the product titles you use in your feeds. This new feature goes into the Analyse tab at the…
One of the powerful features of the Onefeed system is the optimiser. It is also one of the more complicated features of the system and many clients find it difficult to understand how it works. Ultimately the purpose of…
In the first of a series of user tips on managing the Onefeed system I’d like to start with something that is become more and more important: Bidding Changing bids on Categories. The category report under Optimise > Reports…
We’ve been doing a number of insights into merchant performance and the actual impact our service makes on the bottom line as well as pure sales numbers. It’s quite astounding the level of improvement you can make by carefully…
Kelkoo, one of the oldest shopping sites in the UK, has recently announced that they intend on changing the way they charge merchants for the traffic that they drive to retailers. This is somewhat of a bombshell for most…
As of 23rd June 2009 Shopping.com has announced a major change to the way their rate card is structured and also charged. Thankfully this change has been for the better. With current market conditions as they are, a change…
This month saw a reduction in the minimum CPC rate for a large number of categories on the UK shopzilla site. Some might say that these changes were overdue as the rates in some categories were quite a lot…
As the credit crunch bites and shoppers increasingly turn to online comparison shopping sites for the best deal, it is even more important that retailers using these sites understand their complexities and adversities. Each shopping site has an independent…