One of the powerful features of the Onefeed system is the optimiser. It is also one of the more complicated features of the system and many clients find it difficult to understand how it works. Ultimately the purpose of this tool is to help keep costs down and stop items getting significant volumes of…
In the first of a series of user tips on managing the Onefeed system I’d like to start with something that is become more and more important: Bidding Changing bids on Categories. The category report under Optimise > Reports > Categories shows all the categories in use for each feed. In here you can…
We’ve been doing a number of insights into merchant performance and the actual impact our service makes on the bottom line as well as pure sales numbers. It’s quite astounding the level of improvement you can make by carefully managing the bids and removing / lowering the bad products from the feed. We have…
Kelkoo, one of the oldest shopping sites in the UK, has recently announced that they intend on changing the way they charge merchants for the traffic that they drive to retailers. This is somewhat of a bombshell for most merchants, especially as the charges are increasing the costs for no tangible increase in quality.…
As of 23rd June 2009 Shopping.com has announced a major change to the way their rate card is structured and also charged. Thankfully this change has been for the better. With current market conditions as they are, a change like this has been welcomed by merchants, which alleviates the burden of high pre-recession CPC…
This month saw a reduction in the minimum CPC rate for a large number of categories on the UK shopzilla site. Some might say that these changes were overdue as the rates in some categories were quite a lot more than their competitors. The recent trend of merchants going bust and / or leaving…
As the credit crunch bites and shoppers increasingly turn to online comparison shopping sites for the best deal, it is even more important that retailers using these sites understand their complexities and adversities. Each shopping site has an independent means of operation resulting in great differences between them. It is this operating difference that…
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