Google Product Ratings Explained Google recently announced that the Google Product Ratings (also known as the star ratings) you can see in the Google Shopping ads have the effect of increasing the Click Through Rate (CTR) by 5% on average. In the image above the Tassimo coffee maker stands out from the crowd of other…
Details
We are always asked to try and manage people’s expectations as to what improvements they will see from working with us. Each merchant is very different in terms of what they want to see from working with us, but generally everyone wants to see some level of improvement otherwise what’s the point in adding…
Details
Black Friday, November 28th, 2014 was the biggest day in UK e-commerce history. For some sites, it was too much to handle and they went offline under the strain. For most, it was a very busy day, with both online and offline shoppers going crazy for the discounted bargains on offer. It did,…
Details
Google Shopping is now the most profitable channel we work with. The conversion stats and cost of sale figures are often quite unbelievable and is therefore now setting the standard by which other services are measured. Google Shopping isn’t by any means easy to manage or get fantastic results from. A lot of hard work…
Details
Onefeed PLA Campaigns using the API There were a number of issues we identified in the New Google Shopping Campaigns recently. It is now being offered as an extra campaign feature for the majority of our clients. I’d like to take this opportunity to highlight what we can do and why working with Onefeed is…
DetailsWe are pleased to announce another brilliant optimisation feature of the Onefeed platform which incorporates a facility to optimise and monitor the product titles you use in your feeds. This new feature goes into the Analyse tab at the top of the navigation bar. One of the great features in the new PLA changes…
DetailsOne of the powerful features of the Onefeed system is the optimiser. It is also one of the more complicated features of the system and many clients find it difficult to understand how it works. Ultimately the purpose of this tool is to help keep costs down and stop items getting significant volumes of…
DetailsAs many of you will be aware the Google ‘Shopping Campaign’ options have been on trial now since about October 2013 to a select few merchants. It is rumoured that this will be fully released to all customers next week (start of February 2014), so now is probably a good time to discuss these…
DetailsIn the first of a series of user tips on managing the Onefeed system I’d like to start with something that is become more and more important: Bidding Changing bids on Categories. The category report under Optimise > Reports > Categories shows all the categories in use for each feed. In here you can…
DetailsWe’ve been doing a number of insights into merchant performance and the actual impact our service makes on the bottom line as well as pure sales numbers. It’s quite astounding the level of improvement you can make by carefully managing the bids and removing / lowering the bad products from the feed. We have…
Details