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Get a 5% Increase in Ad Clicks with Google Product Ratings

Google Product Ratings Explained Google recently announced that the Google Product Ratings (also known as the star ratings) you can see in the Google Shopping ads have the effect of increasing the Click Through Rate (CTR) by 5% on average. In the image above the Tassimo coffee maker stands out from the crowd of other…

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12th December 2016Leave a commentIndustry InfoBy Onefeed Blog
improvement - kpi measurements icon

Statistically: How much improvement is expected when you work with Onefeed?

  We are always asked to try and manage people’s expectations as to what improvements they will see from working with us. Each merchant is very different in terms of what they want to see from working with us, but generally everyone wants to see some level of improvement otherwise what’s the point in adding…

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5th February 2015Onefeed NewsBy Onefeed Blog
Black friday

Black Friday 2014: The Stats and Performance Review

    Black Friday, November 28th, 2014 was the biggest day in UK e-commerce history. For some sites, it was too much to handle and they went offline under the strain. For most, it was a very busy day, with both online and offline shoppers going crazy for the discounted bargains on offer. It did,…

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15th January 2015Industry InfoBy Onefeed Blog
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12 Best Practice Strategies to determine if you’re getting the most from Google Shopping

Google Shopping is now the most profitable channel we work with. The conversion stats and cost of sale figures are often quite unbelievable and is therefore now setting the standard by which other services are measured. Google Shopping isn’t by any means easy to manage or get fantastic results from. A lot of hard work…

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6th November 2014User Guides and FeaturesBy Onefeed Blog
Google Shopping Campaign

Onefeed New PLA Management Suite – 10 reasons why you should be using it

Onefeed PLA Campaigns using the API There were a number of issues we identified in the New Google Shopping Campaigns recently. It is now being offered as an extra campaign feature for the majority of our clients. I’d like to take this opportunity to highlight what we can do and why working with Onefeed is…

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19th February 2014Industry InfoBy Onefeed Blog
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Onefeed A/B Product Title Testing and Reporting

  We are pleased to announce another brilliant optimisation feature of the Onefeed platform which incorporates a facility to optimise and monitor the product titles you use in your feeds. This new feature goes into the Analyse tab at the top of the navigation bar. One of the great features in the new PLA changes…

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5th February 2014Onefeed NewsBy Onefeed Blog
OneFeed Screenshot

Onefeed User Tips #2 – Auto-optimisation using the Optimiser

  One of the powerful features of the Onefeed system is the optimiser. It is also one of the more complicated features of the system and many clients find it difficult to understand how it works. Ultimately the purpose of this tool is to help keep costs down and stop items getting significant volumes of…

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5th February 2014User Guides and FeaturesBy Onefeed Blog
Google Shopping Campaign

Google Shopping Campaigns – What’s new and how is it better than before?

  As many of you will be aware the Google ‘Shopping Campaign’ options have been on trial now since about October 2013 to a select few merchants. It is rumoured that this will be fully released to all customers next week (start of February 2014), so now is probably a good time to discuss these…

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31st January 2014Industry InfoBy Onefeed Blog
OneFeed Screenshot

Onefeed User Tips #1 – Bidding through the Onefeed Interface

  In the first of a series of user tips on managing the Onefeed system I’d like to start with something that is become more and more important: Bidding Changing bids on Categories. The category report under Optimise > Reports > Categories shows all the categories in use for each feed. In here you can…

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29th January 2014User Guides and FeaturesBy Onefeed Blog
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Onefeed Success Stories and Case Studies Now Live

  We’ve been doing a number of insights into merchant performance and the actual impact our service makes on the bottom line as well as pure sales numbers. It’s quite astounding the level of improvement you can make by carefully managing the bids and removing / lowering the bad products from the feed. We have…

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21st October 2013Site ChangesBy Onefeed Blog
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