Google Shopping ads work very differently to search ads, so how do you make the most of your campaign planning? When running search campaigns, bids are placed on keywords to control when the ad is displayed, enabling the control of budget against the actual spend. With Google Shopping ads, instead of bidding on keywords,…
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A report showing that the UK shopping trends with eCommerce increased revenue by 12% in January over the same period last year was released. Over the same time clients at Onefeed, the Google Shopping Experts, saw an increase in revenue of 42%. UK eCommerce sales in January rose 12% year over year, according to the…
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New Google Shopping Ads Test It appears Google Shopping Ads are testing a new layout in their search results. This is something they do a lot of and they often repeat tests, which appears to be a re-run of a test they conducted in May 2016. What is the test? Google is experimenting with showing…
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Expert Predictions – What Will Change in 2017 With 2017 fast approaching it is traditional for digital marketing professionals to predict trends and changes for the year ahead. While these are predictions and not guarantees they are based on a deep knowledge of the industry, some insider tips and years of experience in spotting trends.…
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Onefeed Crushes Automated Bidding Software in Head to Head Test If you are looking for a way to manage your Google shopping feed there are 2 different ways to go, the automated and the managed campaign routes. Onefeed are firm believers that the best solution for their clients is the managed option because they are…
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Google Product Ratings Explained Google recently announced that the Google Product Ratings (also known as the star ratings) you can see in the Google Shopping ads have the effect of increasing the Click Through Rate (CTR) by 5% on average. In the image above the Tassimo coffee maker stands out from the crowd of other…
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We are always asked to try and manage people’s expectations as to what improvements they will see from working with us. Each merchant is very different in terms of what they want to see from working with us, but generally everyone wants to see some level of improvement otherwise what’s the point in adding…
DetailsBlack Friday, November 28th, 2014 was the biggest day in UK e-commerce history. For some sites, it was too much to handle and they went offline under the strain. For most, it was a very busy day, with both online and offline shoppers going crazy for the discounted bargains on offer. It did,…
DetailsGoogle Shopping is now the most profitable channel we work with. The conversion stats and cost of sale figures are often quite unbelievable and is therefore now setting the standard by which other services are measured. Google Shopping isn’t by any means easy to manage or get fantastic results from. A lot of hard work…
DetailsOnefeed PLA Campaigns using the API There were a number of issues we identified in the New Google Shopping Campaigns recently. It is now being offered as an extra campaign feature for the majority of our clients. I’d like to take this opportunity to highlight what we can do and why working with Onefeed is…
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