Onefeed is the DEA eCommerce Business of the Year 2017 The Digital Entrepreneur Awards (DEA Awards) are an annual awards ceremony split between north and south and encompasses 17 categories of excellence in UK Tech business. The Digital Entrepreneur Awards are the longest-standing national tech awards and is now in its’ 13th year. The awards…
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Black Friday is no doubt the biggest shopping day of the year and as competition heats up, you don’t want to miss out on the sales generated this November 24th. So how can you make the most of this critical retail date? Why Black Friday? Originally a term used from Philadelphia in the early 1950’s…
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Why Make Your Ad Campaigns Mobile Friendly? It has been reported that nearly one-third of smartphone users will immediately switch to another website if yours doesn’t appear to instantly satisfy their need. This figure then increases to over 64%* when they can’t see what they’re looking for or because there are too many steps to…
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Optimise Your Google Shopping Feed with Product Titles You want your Google Shopping campaign to be successful and product feed optimisation is fundamental in building your campaign, but knowing how your customers interact is critical to your success. Customers use search to find your products and how they search can make or break your campaign.…
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Are You Missing Out? With the current worldwide value of retail trade in excess of USD 14 Trillion, it is clear to see the digital economy still has plenty of room for growth. In 2014 the total worldwide e-commerce revenue was at least USD 1.3 Trillion. During this period, consumers using e-commerce technology purchased USD…
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Google Shopping ads work very differently to search ads, so how do you make the most of your campaign planning? When running search campaigns, bids are placed on keywords to control when the ad is displayed, enabling the control of budget against the actual spend. With Google Shopping ads, instead of bidding on keywords,…
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A report showing that the UK shopping trends with eCommerce increased revenue by 12% in January over the same period last year was released. Over the same time clients at Onefeed, the Google Shopping Experts, saw an increase in revenue of 42%. UK eCommerce sales in January rose 12% year over year, according to the…
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New Google Shopping Ads Test It appears Google Shopping Ads are testing a new layout in their search results. This is something they do a lot of and they often repeat tests, which appears to be a re-run of a test they conducted in May 2016. What is the test? Google is experimenting with showing…
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Expert Predictions – What Will Change in 2017 With 2017 fast approaching it is traditional for digital marketing professionals to predict trends and changes for the year ahead. While these are predictions and not guarantees they are based on a deep knowledge of the industry, some insider tips and years of experience in spotting trends.…
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