2025 Performance Max Update: What’s Changed?
Performance max uses Google's AI to automate bidding, but at a cost of loss of control and insight. But has this changed in 2025?
Google Ads
The Drinks Basket PPC Growth Case Study
+58% Revenue growth
+110% Increase in clicks
+52% Impression Share
-15% CPC Costs
Trading Depot PPC Growth Case Study
+75% Impression Share
+21% Revenue growth
+26% Increase in PPC revenue share
Google Ads vs Facebook Ads: Which Should You Choose?
When you have an e-commerce business, you’re most likely to turn to two forms of online advertising – Facebook advertising or Google Ads. Whilst both have a multitude of advantages, it’s important you choose to invest in the one that’s…
How Bing Ads Can Augment Your Google Shopping Campaigns
Bing Ads has been through many changes over the last 12 months. Previously, advertisers considered Bing to be a much smaller market and did not see fit to include Bing Ads in their PPC strategies. However we have found that…
Augmented Reality Being Tested for 3D Products in Search Ads
(3 Min Read)
Seeing AR 3D objects in the SERPs could increase conversions as it will allow consumers to “try before you buy”...
Google Shopping Ads Rolled Out to Gmail
(1 Min Read)
Another news announcement from Google Ads this week! From the 4th of March Google Ads advertisers will be able to show Shopping Ads on Gmail.
Google Ads Enables Bid Simulator and Budget Simulator
(2 Min Read)
Earlier this week Google Ads enabled a bid simulator for Target ROAS and a budget simulator for Maximise Clicks and Conversions but what does this mean...
Google Updates Keyword Planner
(1 Min Read)
Google has made the Keyword Planner more helpful for advertisers, by giving users the ability to share new keywords with everyone who needs to see them...
Google Update Political Ad Policy Close to Elections
(2 Min Read)
With the increasing pressure from Facebook and other tech companies, Google announced this week it will be updating its political ads policy...