Earlier this week Google Ads enabled a bid simulator for Target ROAS and a budget simulator for Maximise Clicks and Conversions but what does this mean?
Well, previously the bid simulator was only available for Target and Manual CPA bidding but now it’s available for Target ROAS Campaigns.
How Does this Work?
Exactly like Target and Manual CPA bidding campaigns. So, the projected impact of a change is based on the accounts auction data from the past seven days and the new feature assumes everything else would have stayed the same, i.e. landing pages, your ads, competitor ads and bids.
Budget Simulator for Maximize Clicks or Maximize Conversions
The budget simulator does exactly what it says – both strategies simulate/aim to spend your whole budget in order to maximise either clicks or conversions. Like the bid simulator, the budget simulator will show how any changes could have affected account performance. The main benefit of the budget simulator is that it makes it easy for the advertiser to find their ideal budget across multiple campaigns.
Why Onefeed Care:
These new changes and simulators from Google can be extremely helpful indicators to forecast future bid and budget adjustments. A useful tool but the simulators should only be used to give a rough idea regarding bid and budget changes. It’s also worth mentioning these projections are all based on historical data and actual future performance will probably vary from what the simulators predicted. Either way, having these features enabled will give advertisers increased flexibility and will inform them to make decisions regarding bids and budgets.