Google Merchant Centre

Google Merchant Centre Upgraded

The Google Merchant Centre has been redesigned and some new features have been added to help reach more holiday shoppers around the world. With Shopping Ads available in 50 new markets, these new features are more prevalent than ever for advertisers wishing to expand globally.


Google has added multi-country feeds to allow advertisers to reach and target multiple countries that share the same language, all through one single feed. To explain how this works, Google used the following example:


“if you upload product information in German for Germany, those products may be automatically available to show in other German-speaking countries, such as Austria and Switzerland.”


This sounds like a great new feature from Google however, advertisers will need to be aware that to start promoting products in new countries they will need to set up shipping and location targeting for these countries in their Shopping Campaigns.


Google stated the Merchant Centre redesign is clearer to use, contains simpler navigation and more program insights for advertisers.

Alongside this Google explained users will find it easier to manage their products through the updated interface by:

“…enabling automatic image improvements to remove promotional overlays on your product images to comply with Merchant Centre policies. You can also discover additional opportunities to promote and sell your products”.

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